YouTube and the Art Directors Club (ADC) have selected their second round of content for the YouTube Show & Tell brand channel, a gallery of stellar marketing examples launched in April.
Each quarter, ADC curates a new body of work for the site in four categories: viral hits, interactive video, brand channel, and homepages. Many of the highlighted examples I'd seen before -- but many were new to me as well. For example, somehow I missed this viral video sensation from Bensons for Beds. But it made me smile:
For the Show & Tell channel, ADC assembles a rotating panel of marketing experts to review the content. Panelists for this round were:
- Lincoln Bjorkman, chief creative officer, North America, Digitas
- Jacob Cohen, senior strategist, Wolff Olins
- James Cooper, senior vice president, interactive creative director, Saatchi & Saatchi
- Mehera O’Brien, creative director, AKQA
- Jon Rosen, co-founder, director, Lucky Viral Branded Content
- Ted Royer, executive creative director, Droga5
- Philip Stockton, creative director, The Barbarian Group
- Johnny Vulkan, partner, Anomaly
Hear more from these folks by clicking on the Creative Corners' tab.
