Now, JibJab's getting into the act with Mad Men Starring You a new tool that enables you to drop your Facebook photo (and those of your friends) into recaps about what has happened so far on AMC-TV's "Mad Men," timed to July 25th's season premiere.
In my new book, THE ON-DEMAND BRAND, I look at how JibJab, Oddcast and others been behind a number of these customizable experiences built around popular movie and television shows. As I point out in the book, these can be powerful ways to fuel fandamonium because they they accentuate the POS-itive (Personalizable/Ownable/Sharable) - ie, they don't focus on messages, they focus on personalized, sharable experiences.
And to be sure, this show has a particularly fervent fanbase - so get ready to see Mad Men Starring a mountain of your ad industry friends (including yourself) over the next few days.
Read all about it, here.