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'Mad Men Starring You': Insert Your Face Into Recaps of AMC's 'Mad Men'

Posted by Rick Mathieson on July 7th, 2010 at 3:39 am

Jibjab mad men starring you First there was the MadMenYourself tool that let you create cartoon versions of yourself decked out in '60's fashions.

Now, JibJab's getting into the act with Mad Men Starring You a new tool that enables you to drop your Facebook photo (and those of your friends) into recaps about what has happened so far on AMC-TV's "Mad Men," timed to July 25th's season premiere.

There's even a new MadMenYourself 2.0, which lets you design new avatars of yourself into Dinah Moe illustrations based on the show.

In my new book, THE ON-DEMAND BRAND, I look at how JibJab, Oddcast and others been behind a number of these customizable experiences built around popular movie and television shows. As I point out in the book, these can be powerful ways to fuel fandamonium because they they accentuate the POS-itive (Personalizable/Ownable/Sharable) - ie, they don't focus on messages, they focus on personalized, sharable experiences.

And to be sure, this show has a particularly fervent fanbase - so get ready to see Mad Men Starring a mountain of your ad industry friends (including yourself) over the next few days.

Read all about it, here.

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