What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
so many girls leave their boyfriends over his excessive x-box playing that they should call it the ex-box.
The ever-arrogant Apple « Observatory
Funny take on Apple’s brand personality, and how there aren’t enough companies like them.
Facebook And Amazon Join Forces For Social Shopping
This brings together two online giants in a way that clearly demonstrates the power of Facebook Connect to a major retailer like Amazon. Perhaps no other category is more tied to our friends than books, music, and movies. And when you think about how many people have their preferences in those categories listed in Facebook, the value to Amazon becomes obvious. But it goes beyond that. Where else can a retailer like Amazon tell you which of your friend’s birthdays are coming up, while also knowing their product preferences. Check it out.
iButterfly=AR(Augmented Reality) × Motion Sensor × GPS × Coupon [VIDEO]
This is an exception demonstration of the potential around AR. I think this specific example is a little misdirected. Very kid-focused, but on iPhones with GPS? And... Read more
Archive for July, 2010
You want fries with that Jamba Juice?
Mmm. Nothing like a thick, juicy smoothie made from grilled meat and cheese and covered in kechup and mustard. At least, according to Jamba Juice's latest YouTube video:
Sound ridiculous? Well, that's the point of the juice company's new web campaign: You wouldn't think of a smoothie franchise making burgers, so why would you go to a burger joint to get a smoothie?
Of course, the reveal isn't immediately obvious. After viewing the YouTube set-up, you need to head over to the related site, CheeseburgerChill.com to be let in on the joke.
I must say, the vision of a mom and daughter spooning icy blended "beef" into their mouths in the video ad was enough to put me off all food -- smoothie or otherwise -- for at least a little while. But once my nausea subsides, I'll be taking advantage of the $1 off a (real) smoothie coupon, which viewers are rewarded with for engaging in the full cycle of the campaign.
Get some.
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