What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
11 years between “Toy Story’s” and 7 months between "Twilight’s." By that measure, the “Jonah Hex” sequel should be out in 3 days.
If you're into the numbers side of campaigns, this is a good read. Also a good back and forth on the value of social media as a demand creation tool. Nothing overly conclusive, but the varying points are worth reading. The end line really summarizes it well. No single tactic can do everything. It has to be a group effort.
Kynetx Introduces the Programmable Internet – the Language of the Building Block Web | Stay N' Alive
Those wondering when "Web 2.0" would run it's course, this could be the next direction. The trajectory of tech developments continues to be sharable, with rapid development times enabling products to get to market fast. There are several good examples of how this tech can play out.
So social media pushes the 'cuddle' button. That means it's either jumped the shark or is so irreversibly embedded in our psyche's that we're never going back. Despite all the hype and it's growth curve, I'd have to vote it's the latter.
While at first glance this sounds a bit cooky, the three bullet points at the bottom reiterate things we've known about communication and writing for a long time. Write with verbs and not adjectives, sex sells, and use simple language for broader appeal. Signs that social media is a not-so-distant relative to traditional media.
I recently covered Formspring as an example of answer sites that are producing remarkable traffic numbers. Granted, Formspring has a big sensationalistic slant to it. But the underlying growth is real, as this investment by Facebook clearly demonstrates. So bottom line is, despite all the content and site experiences already out there, people still have a lot of questions. Seems like an opportunity for a lot of brands.
A discussion on Twitter's forthcoming Annotations, which get's pretty technical fast. However, the first couple of paragraphs delve into what the real potential, and potential problems, of annotations is all about. And you can watch the video at the end of the article, if you don't get shaky camera sickness.
While this is probably one of the most robust AR mobile apps yet developed, the best part of this article is the expanded thinking on what really makes a great mobile app or AR experience, and what direction that technology is going.
If you're in the content development space, you're likely in the meme development space to some degree. This article lists points that, while obvious, are also good reminders. Bottom line is, memes are a fickle business, and need as much surrounding support as possible.
A summary of some remarkable findings relative to product development. Keep upper management out of the early ideation stages. And off-site teams tend to produce better ideas than those on site. Bottom line is, companies need a fresh perspective, and driving innovation from within the status quo is apparently not getting the job done as effectively.
With social media continuing it's surge to overtake seemingly every other site category out there, a lot of contrarians are beginning to predict it's pending doom. Many take the boredom approach, but I don't buy that. It will reinvent itself, much like gaming. Others speak to the loss of privacy. Like that's stopped anyone or anything on the Net so far. But Eric's point is interesting to me. That the use of social media monitoring of customers by brands like healthcare providers and insurance companies will force many people to craft their online persona's, killing off a lot of the authenticity. A good point, and something that hits directly on social media's strongest appeal.