Massive augmented reality campaign from Toyota and agency Saatchi & Saatchi to promote the new Auris hybrid.
The result, of course, is the "cleanest test drive ever."
In my estimation, this even goes beyond BMW's Z4 AR effort in terms of the test drive element and virability - which is saying a lot.
In my new book, THE ON-DEMAND BRAND (available everywhere books are sold), I look at how companies are capitalizing on augmented reality to create highly immersive brand experiences - including BMW, Doritos, General Electric, Papa Murphy's, Coca-Cola, Burger King and more.
Considering the car doesn't come out until September, this looks to be excellent way to enable consumers to test drive the car before you even have the car.
Read more here.
Good news! I love Toyota cars and I'm glad to hear they are working hard on improving of the test drive options.
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[...] Driver’s ed: [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed: Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed: [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed [...]
[...] Driver’s ed: Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] Driver’s ed :도요타는 증강 현실을 통해 세계의 깨끗한하고 안전한 테스트 드라이브를 제공하는 사치 & 사치과 협력. 방법은 드라이버의 교육 수업의 대부분에에서 잡아 아직 있지만, 확실히 유지하고 자동차의 함대를 유지에 대한 인상, 효과적인 대안을합니다. [...]
[...] Driver’s ed: Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars. [...]
[...] in this field! What about…ummm…Occupational Safety Scaffolding or would you like to test drive the Toyota Hybrid Auris? Perhaps you would like to check out the latest IKEA catalogue…except the furniture [...]