The result, of course, is the "cleanest test drive ever."
In my estimation, this even goes beyond BMW's Z4 AR effort in terms of the test drive element and virability - which is saying a lot.
In my new book, THE ON-DEMAND BRAND (available everywhere books are sold), I look at how companies are capitalizing on augmented reality to create highly immersive brand experiences - including BMW, Doritos, General Electric, Papa Murphy's, Coca-Cola, Burger King and more.
Considering the car doesn't come out until September, this looks to be excellent way to enable consumers to test drive the car before you even have the car.
Read more here.