Each year the marketing industry becomes more dynamic. There are a plethora of tools and tactics to help you understand consumer behavior, uncover their desires, target their exact demographics, etc. Now that you have all of these new assets at your disposal, are you ever overwhelmed? Do you have trouble wading through the useless fads and data points to uncover what will give your brand a competitive advantage?
In “Beyond Lip Service: How to Truly Focus On the Consumer,” Jeff will show you - as the session title suggests - how to truly focus on the consumer. He will present strategic recommendations for leveraging consumer input through behavioral analytics, primary research, and social media listening.
Our hope is that this session will enable you to analyze what tools and tactics are out there, hone in on the ones you think will help your brand, and ultimately take action towards consumer-centric marketing and advertising that will drive sales.