I must say, I'm kind of surprised it took this long (both for me to find this video, and for Butterfingers to roll out this campaign). Sir Mix-a-Lot likes big Butterfingers? Of course he does. After the financial windfall that I assume accompanied his decision to like square butts last year (in this buzz-worthy Burger King/SpongeBob SquarePants online video), I imagine it was only a matter of time.
But Sir Mix-a-Lot isn't alone in this one. As though questioning the continued viral pull of Mix-a-Lot on his own, Butterfingers throws everything but the kitchen sink at this one (and by "everything," I mean Erik Estrada, Charisma Carpenter, and Lou Ferrigno.)
Check it out.