Video

Sir Mix-a-Lot pledges allegiance to a new Butt

Posted by Lori Luechtefeld on May 25th, 2010 at 12:00 am

I must say, I'm kind of surprised it took this long (both for me to find this video, and for Butterfingers to roll out this campaign). Sir Mix-a-Lot likes big Butterfingers? Of course he does. After the financial windfall that I assume accompanied his decision to like square butts last year (in this buzz-worthy Burger  King/SpongeBob SquarePants online video), I imagine it was only a matter of time.

But Sir Mix-a-Lot isn't alone in this one. As though questioning the continued viral pull of Mix-a-Lot on his own, Butterfingers throws everything but the kitchen sink at this one (and by "everything," I mean Erik Estrada, Charisma Carpenter, and Lou Ferrigno.)

Check it out.

  

Stay informed. For more insights into clever brand marketing initiatives, attend the iMedia Brand Summit, June 12-16.
Learn more.

Leave a comment