I am part of Generation Y. Its members are referred to as Millennials. According to Wikipedia, Millennials' "birth dates range somewhere from the mid-19070s to the early 2000s." I’ll keep my birth date to myself. 
In the U.S. Milllennials grew up (or are growing up) using computers and cell phones, and are therefore familiar and comfortable with "communications, media, and digital technologies" in a way that those who learned the use these tools later in life are not. For example, we watch TV on our laptops more than on that big screen in the living room. Watch TV on someone else’s schedule? I think not! Millennials are 73-million strong, easy to find online and through mobile media, but notoriously difficult to engage.
It goes without saying that marketing to this demographic should be unique and targeted. At iMedia’s Brand Summit in June, Carol Phillips, President, Brand Amplitude, LLC will lead an hour-long master class on this topic. She’ll discuss how the ways that brands connect with customers is being transformed by social media, 4-screen convergence and increased mobility.
Phillips argues that engaging Millennials through digital marketing requires a new set of strategic tools including: culturally relevant content rather than message points, “social currency,” “transmedia story telling,” and “branded utility.”
Learn how to target and engage Millennials at iMedia’s Brand Summit in June.
Stay informed. For more tips on freshening up your brand's marketing initiatives, attend the iMedia Brand Summit, June 12-16. Learn more.
