Cause marketing gets into the red-hot summer BBQ spirit, as Kraft Foods auctions off a chance to cruise in the Wienermobile, in support of hunger relief.
The brand is offering an opportunity to bid on eBay for a "Ride Shotbun in the Wienermobile" package, which includes use of the iconic vehicle for a day, a catered Oscar Mayer cookout for 50 friends, and a year's supply of hot dogs. As reported in a MarketingPost article, proceeds from the eBay auction (at eBay.com/OscarMayer) will support Oscar Mayer's "Good Mood Mission" to benefit hunger-relief organization Feeding America.
Alternately, fans can win a day with the Wienermobile plus $5,000 "to help spread good moods" by adding a cheerful message at the brand's GoodMoodMission site. Kraft Foods has pledged to donate one pound of food each time a message is posted, with a goal of donating 3 million pounds of food. And if a site visitor becomes an Oscar Mayer Facebook fan, the brand will donate an additional 10 pounds of food.
Archive for May, 2010
Another week, another new batch of job openings in the digital market. Head over to our Job Connection page to stay in touch with the latest opportunites. Below are postings from the recent weeks:
Senior Director, Client Services, Kontera, San Francsico, CA
Regional Sales Manager, Confidential, New York, NY
Advertising Sales, The Escapist, Durham, NC
Account Executive - Los Angeles Area, AWS Convergence Technologies, Inc. - WeatherBug, Los Angeles, CA
Account Executive, Fly.com Travelzoo, New York, NY
Interactive Project Manager / Senior Account Executive, MARC USA, Pittsburgh, PA
Group Supervisor, Horizon Media Inc. New York, NY
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