Archive for May, 2010

Riding shotbun on the Wienermobile

Posted by Jodi Harris on May 28th, 2010 at 12:00 am

Cause marketing gets into the red-hot summer BBQ spirit, as Kraft Foods auctions off a chance to cruise in the Wienermobile, in support of hunger relief.
The brand is offering an opportunity to bid on eBay for a "Ride Shotbun in the Wienermobile" package, which includes use of the iconic vehicle for a day, a catered Oscar Mayer cookout for 50 friends, and a year's supply of hot dogs. As reported in a MarketingPost article, proceeds from the eBay auction (at eBay.com/OscarMayer) will support Oscar Mayer's "Good Mood Mission" to benefit hunger-relief organization Feeding America.
Alternately, fans can win a day with the Wienermobile plus $5,000 "to help spread good moods" by adding a cheerful message at the brand's GoodMoodMission site. Kraft Foods has pledged to donate one pound of food each time a message is posted, with a goal of donating 3 million pounds of food. And if a site visitor becomes an Oscar Mayer Facebook fan, the brand will donate an additional 10 pounds of food.

Creativing :: Tweet of the Week, Craigslist TV?, and Foursquare links to print ads

Posted by Doug Schumacher on May 28th, 2010 at 12:00 am

What's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
RT @hodgman "Just out here retweeting."
Craigslist TV: Just as Awkwardly Entertaining as You Would Imagine [VIDEO]
Craigslist never ceases to amaze me. For one, it's ongoing popularity, despite a horrible user interface. But even moreso, the way it frequently extends directly into popular culture. The personals are read for entertainment, artists do visualizations of the "Missed Connections" sections, and now this. There's a fairly personal nature to much of Craigslist content, from personal ads to what people are selling out of their garages, that helps people identify with the content.
Facebook to Simplify Privacy Controls – NYTimes.com
Facebook responds to the privacy blowup. Given the speed of change Facebook's been going through, and the Apple-esque disregard for outside opinion (some that's both asset and liability for both), this whole scenario isn't surprising.
More than anything, this really points to the role user experience plays in app and site development. Ignore it at your own risk.
Earthjustice Uses Foursquare to Make Print... Read more

Google acquires AdMob, cites good times for mobile

Posted by Tim Loc on May 27th, 2010 at 12:00 am

Google's acquisition of AdMob is now official. Check out the official statement from the Google blog, as written by Susan Wojcicki, vice president of product management at Google:
Last Friday, we said that mobile advertising was moving fast. So are we! Today, we closed our acquisition of AdMob. Omar Hamoui has built a great team and great products at AdMob and we're thrilled to officially welcome them to Google.
We'll now begin the process of bringing our products and teams together in the best way, and building new products and features together. We're working to make this integration happen as fast and as seamlessly as possible. We'll actively keep our clients up-to-date as we bring our businesses together — stay tuned!
It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and with this acquisition, it's now a central part of our own business. In continuing to invest in this highly competitive area, we'll be bringing together our technology, resources and expertise in search advertising with AdMob's innovative solutions for advertising on mobile websites and in mobile applications.
Mobile search is centralOne of the key ways that people find and access information on their mobile devices, just like on the desktop,... Read more

Latest updates from Job Connection — Confidential, Horizon Media, and others

Posted by Tim Loc on May 27th, 2010 at 12:00 am

Another week, another new batch of job openings in the digital market. Head over to our Job Connection page to stay in touch with the latest opportunites. Below are postings from the recent weeks:
Senior Director, Client Services, Kontera, San Francsico, CA
Regional Sales Manager, Confidential, New York, NY
Advertising Sales, The Escapist,  Durham, NC
Account Executive - Los Angeles Area, AWS Convergence Technologies, Inc. - WeatherBug, Los Angeles, CA
Account Executive, Fly.com Travelzoo, New York, NY 
Interactive Project Manager / Senior Account Executive, MARC USA, Pittsburgh, PA
Group Supervisor, Horizon Media Inc. New York, NY
If your company is searching for that perfect candidate to fill an open position, Job Connection can help you too.

5 Ways Social Media Impacts Journalism

Posted by Daniel Flamberg on May 27th, 2010 at 12:00 am

Are bloggers, tweeters and friends journalists, commentators or just regular folks reacting to media? 

Social media seems to have broken traditional media and news organization's exclusive lock on the news. In fact, an interesting interplay is developing between informal and formal news gatherers who seem to feed off each other, vie to set the news agenda, compete for scoops and regularly borrow, refer to or use the same data, images, videos or graphics.   

The Pew Research Center's Project for Excellence in Journalism looked at 29 weeks worth of news stories across all channels and concluded "the stories and issues that gain traction in social media differ substantially from those in the mainstream press … and they also greatly differ from each other."  

Here's a top line summary of what they found: 

Story Overlap is Modest. Blogs, Twitter and YouTube only shared the same top story once – during the week of rioting following the Iranian elections. Most of the top stories in social media "differ dramatically from what is receiving attention in the traditional press. Only a quarter of the leading stories in any given week were the same as in the mainstream media. Evidently the choices made in daily editorial sessions is more... Read more