Wireless

Notes On An iPhone From The CTIA Show Otherwise Known as JustB4iPAD

Posted by Jeff Hasen on March 25th, 2010 at 12:00 am

Notes on an iPhone while literally searching for "the meaning of life" …

Contrary to the long held belief – assuming any belief around mobile is long held – Google is seeing search behavior on smartphones mapping closely to activities done on laptop and desktop computers.

"What we found is that consumers who use high-end mobile devices, their search behavior is very similar to what we're seeing on the PC," said Diana Pouliot, director of mobile advertising at Google. "Consumers are searching for info from a wide variety of topics – compared to a narrow variety when it comes to feature phones."

The top Google result on "the meaning of life" on my iPhone took me to quotes on the subject.

"When I hear somebody say, 'Life is hard,' I am always tempted to ask, 'Compared to what?'"

Exactly. …

Stay ahead of the competition. Jeff Hasen will be taking the stage at the iMedia Agency Summit in Austin, Tex., May 15-19. Join him as he presents on emerging trends in mobile marketing. Request your invite today.

The recently concluded CTIA Wireless show featured more apps and maps than phones and tablets. BlackBerry fit in that camp, displaying apps on devices already introduced to the market. Either new devices weren't ready or BlackBerry is looking to play catch up when it comes to its App Store. Or both. …

Twenty-five percent of iPhone and Android users spend two hours per day engaging with applications. Who has that kind of time? How many minutes or hours are spent with BlackBerry apps? …

The coolest hardware at CTIA? Sprint's Overdrive 3G/4G mobile hotspot, connecting up to five devices at once. Overdrive looks like a beverage coaster. Given the show was in Vegas, I was surprised a scotch wasn't sitting on top of the one I saw. …

CTIA has developed Best Practices and Guidelines to promote and protect user privacy as Location-Based Services ("LBS") are developed and deployed. The guidelines rely on two fundamental principles: user notice and consent. More can be found here:http://www.ctia.org/business_resources/wic/index.cfm/AID/11300 ...

The next time someone questions whether consumers text, throw them these numbers --- text messaging has twice the users of email, according to researcher Tomi Ahonen. Also, text accounts for $113 billion in worldwide revenue. For context, $20B billion is reportedly spent worldwide for music. …

Powermat's CTIA booth was way more impressive than its first generation product that received harsh reviews. Upgrade coming? …

Nowhere to be found at the show, Apple apparently spent the week in court. It filed a patent for an iGroups mobile social network, enabling the sharing of location data. …

Gaming is the early focus of iPad applications. That was easy to predict. How many non-gamers will take up gaming with new iPads, due out late next week? …

According to new numbers released by CTIA, the U.S. leads the world with 117 million 3G subscribers and 54 million smartphones. The CTIA chairman said, "We're on the threshold of a revolution".

My smartphone search on revolution brought me to a Wikipedia link. Not all that revolutionary.

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