Opinions

How do you plan for conferences?

Posted by Sean Cheyney on March 18th, 2010 at 12:00 am

iMedia Breakthough is right around the corner, and over 350 of us are probably feeling excitement and anticipation for the event. At the very least, it's a fun, well organized event that gives you a chance to network with the most amazing people in our industry.  

In addition to the fun, we're all there to advance our businesses forward by taking away actionable insight. With the incredible content and the smartest minds in our industry attending to network with, I can't think of a better place to gain such insight. What I'm wondering is, how do you pre-plan for the event itself?  

Here's a little checklist I use personally:  
- Identify your key business challenges, the tactics / strategy you've used to overcome them along with outcomes, and where you need an outside view or set of ideas to break through your block.
- Identify your objectives from the event
- Take the attendee list found in the People Connection and export the entire thing to Excel. Color code the list and take notes next to the people who you specifically want to talk with.
- Reach out to people ahead of time.
- Go into the event with focus on what you're looking to accomplish.
- Allow yourself to get into a state of learning by stepping out of your day to day environment.
- Have fun. If you don't, then you're being counterproductive.  

What tips do you have to make sure the mind is open and you walk away getting the most from the event?  

Leave a comment