To be precise, let’s discuss at next week's iMedia Breakthrough Summit's Town Hall: "22 Minutes into the Future: Making Innovation Real in Your Organization."
Despite many obstacles, innovation happens - and it propels careers, companies and the advertising industry forward. We'll see nothing but examples of innovation at Breakthrough, but how is it stimulated?
Do best-practice solutions to seed and cultivate innovation exist? Some companies encourage child's play – think sandboxes and Play-Doh – hoping to spark an imaginative "big idea." For others, the culture of innovation looks more scientific and precise – think conference room discussions and white boards.
And, innovation drives success, or does it? Change and growth depends on inventive thinking, but sustaining innovation to create real value at scale—the only kind of innovation that has a significant financial impact—is very difficult. How long can we play in the sand box in search of the big idea, and at what cost?
I look forward to a thoughtful discussion: for those of you who can’t join us, you can follow the fun real time with our Twitter tag: #iMediaSummit, and watch for our special Summit coverage newsletters!
