"Instead of viewing mobile marketing as a new kind of advertising distribution platform, we should instead approach it from its greatest strength – as an "activation" or "response" mechanism by which we can respond to commercial messages, not that we experience on the handset, but in OTHER media," says Rick Mathieson. In this Sunday's Creative Showcase: "Transforming the Mobile Experience" at iMedia's Mobile Boot Camp, Mathieson will share some of today's most innovative mobile experiences.
Mobile advertising in the form of WAP banners and SMS advertising is very valuable, and there is also so much more you can and should do that's creative and interesting. In this Sunday's Mobile Boot Camp, you'll learn how to get started today!
eMarketer's Noah Elkin will show how brands are reaching out to their customers with mobile apps, describing success stories and the creative marketing strategies that made them work. AKQA's Dan Rosen will share some successful mobile case studies that integrate social media.
Not only is Mobile Boot Camp going to be a case-study rich day where you'll hear from marketers who are already "on the mobile road," but you'll also learn where the money is in mobile, how to measure your mobile campaign, and you'll have the opportunity to share your mobile wish list in a town hall session.
I look forward to a thoughtful discussion: for those of you who can't join us, you can follow the fun real time with our Twitter tag: #iMediaSummit, and watch for our special Summit coverage newsletters!
