Notes on an iPhone while wondering whether March Madness advertisers will go through the hoops to add mobile components to their traditional media …
As CMO of a mobile marketing company, I worry that it could be perceived as self-serving when I say mobile marketing has reached an inflection point. To me, it's always better to hear it from the brands.
Like Tracy Benson, Best Buy's Senior Director of Interactive Marketing & Emerging Media.
"Mobile is mainstream – it's not niche," Benson said at a recent conference.
"If the mobile Internet is not mainstream today, set your timer for six to eight months – it'll be mainstream.
"If you're not thinking about mobile, your customers are." …
The only way I could get into Stanford is to walk through open gates when no one is looking. For one moment in time, however, I know as much as a Stanford professor who calls the iPhone "addictive".
"It's kind of an extension of the mind and a means to have a social life," says Professor Tanya Luhrmann. …
Following a disappointing Super Bowl telecast where obvious mobile marketing opportunities were missed, it's ironic that the mobile call to action on the Oscars show received attention for the political statement made. Behind the "Text Dolphin To 44144" sign was a moviemaker's plea to have viewers text in to receive information about how to end the dolphin slaughter in Japan. …
More than 100 million people use Facebook through mobile devices (one in every four Facebook members). Facebook has multiple location-related initiatives and has made great strides in delivering a strong user experience to the myriad of devices. …
Approximately 24 percent of consumers surveyed expect to access mobile banking services in 2010, according to new research from the Mobile Marketing Association. That would be an approximate 7 percent increase over 2009. The survey further revealed that consumers' most common form of mobile banking uses a mobile Web browser (11 percent of respondents), followed by SMS (8 percent) and applications (5.5 percent). …
According to Borrell, mobile marketing's portion of online spend will go from 4 percent to 8 percent in 2010.
"We believe that this will finally be the breakout year after all the other the other breakout years we heard about in the past," said Kip Cassino, Borrell Associates VP of research and development. "By the next decade, we think mobile devices are going to replace computers. You won't buy a laptop anymore. Online will be moving." …
Mobile ad campaigns are nearly five times more effective than online, according to InsightExpress.
"Far from being a one-trick pony, mobile is effective in rich environments like mobile video, minimal environments like SMS and the area in between covered by mobile display," said Joy Liuzzo, senior director of marketing and mobile research for InsightExpress. "Add to this the findings that all verticals are seeing mobile impacts greater than online campaigns and the arguments for not adding mobile to a media plan fall away."
