Last week, I spent a few hundred words ranting about the money wasted on a recent Friskies advertisement, in which a cat spends 60 seconds navigating an elaborately over-engineered CG wonderland.
Cute is cute, I argue. If you sell cat products, show me a kitten. Maybe a kitten doing something zany. Maybe a kitten just looking upsettingly adorable. Whatever. It will get the job done, and you won't waste the money on an entire digital effects team.
I guess the good people over at Pedigree agree. Because here's the beautiful creation that's lighting up the viral video charts today:
I love pretty much everything about this ad, not the least of which is the utter simplicity. And don't get me wrong -- I don't doubt that the stellar production value cost the company a few pennies. But in this case, each and every penny was properly allocated.
To hear more about the latest strategies in online video marketing, attend the iMedia Breakthrough Summit, March 21-24. Request your invite today.
