A Perfect Advertising Cocktail
Posted By Zephrin Lasker On February 18, 2010 @ 12:00 AM In Media Planning & Buying | No Comments
A quick perusal of the advertising trades over the last six months shows the emergence of a new cocktail: a shot of heady new technologies like social marketing with a splash of old favorites like email and CRM. This is an encouraging development.
It shows that the industry is willing to embrace all that is new and exciting, without sacrificing the focus on ROI. The latter is especially important as the ability to deliver measurable results is what has driven online advertising's growth over the last decade.
Take a look at some of the marketers that are converging branding and performance campaigns:
There are many marketers who are venturing boldly into unfamiliar social territory – but they are doing so using familiar and accountable advertising vehicles.
Performance marketing to connect with interested and motivated consumers. Email and CRM to build and foster meaningful relationships. Social networks to inform and listen to feedback.
It all sounds like a great advertising cocktail. Drink responsibly.
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