Remember Digg? Sure you do. Remember the last time you heard it referenced as a hot marketing platform to watch? Maybe not.
As financial news blogger Connie Loizos points out, the news aggregator has been soundly butted out of the limelight by social media darlings like Facebook and Twitter. However, in contrasting Digg's predicament to that of MySpace's current decline, Loizos notes that "Digg has no plans to passively watch its audience migrate elsewhere."
To boost its relevance and staying power, Digg is planning to move its appeal beyond the 18-34 male demographic by launching new niche sites under the Digg brand. In addition, Digg hopes to boost its advertising model by cross-posting its sponsored content, or "advertorials," on the sites of major newspapers -- next to articles being read by Digg users.
Will Digg 2.0 bring the site back to its glory days -- both in the eyes of readers and marketers? Time will tell. But one thing seems to be clear: Digg's leaders don't plan to go down without a fight.
To hear more about which platforms are winning (and which platforms are losing) in the social marketing arena, attend the iMedia Breakthrough Summit, March 21-24. Request your invite today.
