Archive for January, 2010

Ray Kurzweil and the Brave New World of Media and Advertising Innovation to the iMedia Breakthrough Summit

Posted by Nancy Galanty on January 28th, 2010 at 12:00 am

Ray Kurzweil, futurist, inventor and author of The Singularity is Near, and other ground-breaking books on the future of computing and technology, will deliver the keynote address at the iMedia Breakthrough Summit, March 21 - 24 in Coconut Point, FL. Kurzweil has been called the restless genius by the Wall Street Journal and the ultimate thinking machine by Forbes. As you can imagine, I'm simply thrilled to have Kurzweil take the iMedia stage to inspire the Breakthrough audience with his vision of what's to come.
My enthusiasm is shared by the Breakthrough Summit Advisory Board who are all self-declared super-fans of Kurzweil. He even has the cachet to cut through the tech noise. As an example, amidst yesterdays iPad launch that had the industry blogosphere buzzing with iPad or iFad debates, Breakthrough Advisory Board member Renny Gleeson, who is also the Global Digital Strategies Director at Wieden+Kennedy aptly summed up our "get:"
Ray Kurzweil, Father of Singularity to speak at iMedia Breakthrough - put down the iPad and upload your brain NOW.
Renny, I agree.
We hope you'll join us at the Breakthrough Summit to explore the vast potential of emerging technology and media platforms. We'll dig deep into the brave new world of... Read more

How

Posted by Tuvia Rosenthal on January 28th, 2010 at 12:00 am

One of the underlying, and often problematic, aspects of many popular online dating networks is that these sites typically guarantee members a certain level of anonymity.  While this invisible barrier can be touted as a powerful online safety standard, it can leave members vulnerable to spammers and scammers.  How can a dating site guarantee that a profile picture or bio is real?  How can you trust anyone you interact with online, at all?  Most dating sites only guarantee anonymity, something that the concept of "social trust" can "guarantee" to improve.  
Social trust first came on the web scene in 2002 with Friendster, the granddaddy of social networking sites and the original platform used to connect.  Since then, the social trust model has become an inherent element of a variety of niche market networks.  Yet perhaps no other industry can be more affected by the implementation of social trust than the multi-billion dollar online dating industry, which has long been plagued by fake profiles and scam artists.
Based on real-life personal connections, the goal of social trust networks is to allow users to expand their social circles online through friends of friends.  Then they can make recommendations, find content or interact with... Read more

iPad: The Greatest Gift You'll Ever Give a Client

Posted by Michael Leis on January 28th, 2010 at 12:00 am

Let me start by saying that I really don't plan on getting an iPad for home. We own every other class of Apple product and it doesn't do enough anything to justify the cost.
Having said that, as a digital agency and brand strategist, I believe that anyone who wants to keep a client forever should take a big page from Apple and leverage this incredible delivery network to revolutionize B2B communications.
iPad as a corporate holiday "gift"
In a lot of large brands, you can't give people holiday gifts. Fair enough. But if you're giving them a business tool to make your working relationship more efficient (and that tool happens to be able to sync to your home movies and iPod and you can take it home with you and impress the heck out of your kids), it's not a gift.
A few months back, Kevin Hoffman and his Happy Cog crüe presented at PhillyCHI about how important it was to spend social time with client contacts because it helps the inevitable difficult conversations through the course of the relationship. He couldn't be more right. Providing the people you work with iPads means creating a social object in your relationship. At just under... Read more

The children of cyberspace will not believe in Santa

Posted by Emil Jimenez on January 28th, 2010 at 12:00 am

This holiday season store sales were flat compared to last year while, according to Comscore, online sales grew 4% to a total of $29.1 Billion U.S. dollars. December 15th was the highest online spending day ever recorded with sales totaling $913 million. Comscore's chairman, Gian Fulgoni attributes the increase to, "a strong late season spending surge, propelled by effective retailer promotions, guaranteed shipping and a major snowstorm on the eastern seaboard that convinced many to shop from the comfort of home." Although everything that Mr. Fulgoni said was true one thing that he failed to touch upon is that many consumers go to the stores to see the merchandise and then look online for the best deals. There is a shift in the way consumers purchase which includes going to the stores to physically see the merchandise and then seeking the best deals online. Furthermore, what about the kids who every christmas beg for Santa, Baby Jesus, or the three kings to bring them their gifts? Will they also go online and place an order on Santa.com? What if Santa.com doesn't have the best deals?
During the holiday season I was in the U.S. and noticed this behaviour first hand. While... Read more

Print is up the creek, without an iPad-dle

Posted by Dean Donaldson on January 27th, 2010 at 12:00 am

Forget the Cupertino keynote, if you have missed GQ's Men of the Year in the Christmas rush, then I recommend everyone download Condé Nast's new GQ January 2010 app for the iPhone. Why? Because it's a great example of the future of interactive design.
I've said it before and I will say it again; the future for magazines is not in creating browser-based web pages. We're hopefully past the days of newsletters formatted in MS Word, or experiencing websites with terrible typography, microscopic little pictures and business-card sized videos, not to mention, those tiny little ads embarrassingly hidden in the corners, jumping up and down saying 'click me, click me!' It's all more annoying than the donkey in Shrek.
Despite the amazing advances in functionality on the Internet over the last few years, design in digital channels is a long way from the offline aesthetic renaissance spurred on by desktop design programs like Quark Xpress. One only needs to browse a newsstand and marvel at the freedom of design, where bold, beautiful, creative typography are sensually entwined with stunning imagery. Even the Wall Street Journal runs color photos now! In contrast, type in the URLs of these same... Read more