SuperBowl miniature screens for Social media advertising
Social Media Temptation:
The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to not splash out on advertising during this acknowledged "National Holiday", it would set the entire advertising and media spheres abuzz! This is exactly what has happened on every major discussion forum, even on large online business social networks such as LinkediN.
How Pepsi could have used Social Media at the SuperBowl:
What if Pepsi were to have installed a temporary Wifi Network at the Stadium itself. A private stadium wide network, where access was free but via a Pepsi branded landing page or gateway page. The connection to the outside internet would also be there, but could be regulated to reach only popular Social Networking sites such as Twitter, MySpace and Facebook. This choice would be completely at Pepsi's discretion.
Here's how it could have been implemented and 4 advantages:
- - Pepsi would have instantly brought Social Media advertising, into the Real World and on-ground, right at the Super Bowl
- - Thousands of Blackberry, Iphones and Smartphones would have been converted into miniature SuperBowl Screens, if Pepsi was streaming a live feed to them or showing instant replays, and of course, Pepsi Commercials
- - All that a smartphone user would have to do is turn on their Wifi enabled devices and log on to the Pepsi Private Wifi Network.
- - Pepsi could have turned this into a direct source of revenue. Example: On every Pullring of a can of pepsi a password could have been printed (for single login) giving time limited access to the Wifi Network. This would actually help in sales and consumption of the product.
- - Ticker tape like real estate on the main SuperBowl scoreboard screen could have been rented by Pepsi, showing Tweets sent out live by the fans at the Stadium, via the private network. Or this could me moderated and outside tweets from fans at home could also stream in.
- - Fans could upload live snapshots to their facebook accounts from the stadium.
This would have brought online Social Media networking face to face with real people on-ground! an experiment worthy of a separate study in itself. Pepsi could have accomplished both, on site advertising mixed with social media advertising, and possibly driven up sales of it's product in one go. Read the rest of this article and more ideas for Pepsi Vending Machines here: http://realvision.ae/blog/2010/01/4-ways-pepsi-could-have-used-social-media-advertising-at-the-superbowl/
