Today marks the release of the Turn 2.0 platform. It's been in the works for while now – all part of an extensive technology initiative from a very talented team.
Our 2.0 platform includes a series of feature upgrades designed to simplify and improve the process of buying custom audiences at scale. Some of the new capabilities include:
- Single-click deployment across all real-time bidding (RTB) inventory source
- Automated budget allocation
- An innovative new audience extension technology that increases the reach available for high value audience segments
- Enhanced interactive graphical monitoring and reporting
- An automated system for estimating audience reach and frequency before campaigns are launched
Since we began testing the platform in December, we've seen fantastic performance improvements in many of our campaigns. Here are a few examples:
- Major telecom advertiser: beat CPA goal by 53%
- Entertainment software producer: beat CPA goal by 59%
- Internet service provider: beat CPA goal by 59%
- Luxury hotel brand: beat CPA goal by 45%
In addition to all of the advances in technology, we have been incredibly fortunate to have worked closely with great partners from leading agencies and advertisers. Their feedback and insight has been important in developing a platform that meets real customer needs.
Matt Spiegel, CEO of OMG Digital, said "We're pleased with Turn's ability to provide the infrastructure necessary to generate performance lift through their audience targeting and real-time bidding optimization capabilities, and as a result we're utilizing Turn's demand side platform for an increasing number of our clients."
We expect to see lots more great company and industry news in the months ahead…so, stay tuned!
Bill Demas
Bill Demas is President and CEO of Turn
