SuperBowl miniature screens for Social media advertising
Social Media Temptation:
The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to not splash out on advertising during this acknowledged "National Holiday", it would set the entire advertising and media spheres abuzz! This is exactly what has happened on every major discussion forum, even on large online business social networks such as LinkediN.
How Pepsi could have used Social Media at the SuperBowl:
What if Pepsi were to have installed a temporary Wifi Network at the Stadium itself. A private stadium wide network, where access was free but via a Pepsi branded landing page or gateway page. The connection to the outside internet would also be there, but could be regulated to reach only popular Social Networking sites such as Twitter, MySpace and Facebook. This choice would be completely at Pepsi's discretion.
Here's how it could have been implemented and 4 advantages:
- Pepsi would have instantly brought Social Media advertising, into the Real World and on-ground, right at the Super Bowl
- Thousands of Blackberry, Iphones and Smartphones would have been converted into miniature SuperBowl Screens, if Pepsi was streaming a live feed to... Read more