Cheap is hip, and saving money is what the cool kids are doing -- or at least have been for the past year or so. Even high-end brands have recognized this trend, offering budget-friendly options and appealing to consumers' sense of value.
But what remains to be seen is whether penny-pinching will stay in vogue as the economy begins its turnaround.
Campbell's thinks it will, and has overhauled its cooking site with that trend in mind, reports Ad Age. CampbellsKitchen.com now features a number of upgrades based on consumer insights, including the desire for more budget-friendly options.
"We're observing a fundamental change in how Americans approach the task of planning and preparing dinner for their families," Charles Villa, VP of consumer insights at Campbell, told Ad Age. "Families all across America are now coming home to dinner and enjoying connecting around the dinner table. While the economic recession will pass over time, we believe these new behaviors will be long-lasting."
OK, fair enough. Maybe the recession made family members like one another again -- at least enough to sit down at the same table for a budget dinner. But what about other recession behaviors? Where does this leave our luxury cars, diamond necklaces, designer jeans, and exotic vacations? Has the recession really wrung us dry of our desire for excess? Or merely put it into a temporary hibernation?
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