At the latest Business Development Institute meeting, I met the geniuses who run new media marketing for the Roger Smith Hotel in New York (Twitter: @RSHotel). Perhaps their best idea was the simplest: they ask visitors to talk about their stay on TripAdvisor.
Their visitors tend to be happy, so that means they get an enormous number of great TripAdvisor reviews—which means more business.
The takeaway?
- Your best customers can be your best marketers.
- Direct calls-to-action are a smart idea.
- Understand how information flows from brands into the larger community—and leverage that information flow.
- Put your brand where the shoppers are.
- The first step to good marketing is a good product.
