"MySpace's US traffic falls off a cliff," announced Mashable last month, citing a one-month drop of five million users (falling from 55 to 50 million, according to Compete figures). Mashable also notes how MySpace is losing millions for parent News Corp, and hasn't managed to stabilize their losses since booting co-founder Chris DeWolfe and bringing in former Facebook exec Own Van Natta.
So what's News Corps strategy to turn this around? According to digital chief Jonathan Miller, who spoke at ad:tech New York this week, "you need to focus on where you can win… and for us that's intra-space… focusing on what people are into… like music."
How does that compare to Facebook? Miller explained that, in his view, Facebook is for what people are UP to, MySpace is about what people are IN to.
Sounds like a little bit of a stretch. What do you think?
