I hope you all had a wonderful Thanksgiving. Even though it's been a challenging year, there's certainly much to be thankful for.
And, as I sat with my family, watched movies and digested my excellent (and I humbly submit I cook a mean Turkey) meal, I started feeling that everything was really going to be great next year. There's alot of change in the air (that's for sure) but it feels like we marketers are really going to have a wonderful 2010.
So, in the spirit of Black Friday, Cyber Monday, Return Tuesday, Holiday Gift Thursday and so on - I thought I'd just share some of the good news that I've been collecting. I know there's a counter point for every one of these - but these signs seem to me to point to positive returns and a wonderful 2010.
And, as we all get revved back up to finish the next 23 days of the year, (yes right up till XMas Eve) and try to figure out what the heck Tiger Woods is doing by *not* talking, we can use every piece of good news we get.
So, I'm definitely no economist, but I'm a big believer in not looking... Read more
Archive for November, 2009
Why 2010 Is Going To Be Great…
Privacy Education
As the FTC and IAB iterate over consumer privacy legislation, and the industry concern continues to swell, we are recognizing that the basis of the issue lies in general misperceptions and lack of consumer education around targeted advertising. As an industry we have acknowledged this fact, yet educating consumers and industry outsiders remains a challenge. AudienceScience, along with many other companies, are collaborating with the NAI on consumer outreach. It's no small task and it's easy to understand why many companies just don't know where to start, how best to communicate the message, or how to distribute the message to the consumers we aim to protect.
It is a critical time in our industry and responsible companies must take action. First and foremost, companies must examine the resources they have available to communicate and educate. If you have research at your disposal, use it in your message. If you have graphics and creative, leverage it to create something both compelling and easy to understand. I'll say it again because it bears repeating. Make it easy to understand. Consider your audience and don't use jargon or reference stats that are not mainstream measurements. If it looks like Sanskrit and needs translation, your... Read more
