J.D. Power and Associates has reported that Arby's Restaurants have come out on top when it comes to online conversations about quick-service restaurants among young adults age 22-29, according to an article in AdWeek.
The JDP Early Careerist Tribe Intelligence Report culled more than 475,000 conversations on MySpace, Blogger, LiveJournal, and other social media sites to see what brands people in this age group were talking about most. Other top retailers in the survey included Subway, Old Navy, Bath and Body Works, and other brands that have highlighted affordability and value in recent digital-focused promotions.
Arby's, specifically, may have boosted itself in the rankings due to this year's Wednesday Freebies promotion, where the restaurants offered a different deal for free food each week for the duration of the summer. The company also focused on youth marketing in other efforts, such as its sponsorship of an NCAA brackets Facebook app with CBSsports.com, and a popular viral video that showed artist Phil Hansen painting the Mona Lisa using grease from a competing burger chain's burgers.
Soon the "enade" will be dropped, making this Garey establishment a prom queen.High Interest Savings