What's going on in new media marketing, pulled from social bookmarking site Creativing.com:
YouTube – Kasabian Football Hero
It's always great when a cool video is accompanied by a good song. While more documentary than music video, this is a fun riff on the Guitar Hero user interface, despite actually using open source version Frets on Fire.
Map View from AirSage
Mobile-based location and motion data. They use mobile phone data from individual handsets to predict things like traffic and general movement patters of people throughout the US. They have agreements with both carriers and manufacturers, and are a sort of white label for traffic information. They claim to be able to provide this coverage for 127 markets that cover 85% of the population. There are a lot of campaign applications for this data.
Fun, simple street art style from an Australian artist.
Kill Your Idols
Skate culture art style with a rock and roll theme. Can't go wrong with that.
5 Must Read Social Media Marketing Studies
Some good research and projections on social media. Highlights include a report that American's spend 17% of their online time on social media sites, and businesses reporting that blogs have the highest social media ROI.
Tobold's MMORPG Blog: Facebook games: Scam or... Read more
Archive for October, 2009
Mobile subscribers may not be talking as much as they used to but it still behooves us to listen to what they have to say.
While 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust, 83 percent say their favorite brand has yet to market to them via their most personal device, their mobile phone. Further, of those consumers who have received mobile marketing offers, 47 percent have brand recall and 94 percent of those remember the specific call to action.
This information comes in the second annual HipCricket Mobile Marketing Survey, out this week. You can see it here (http://bit.ly/1HxAdA).
The numbers are compelling – and generally consistent with similar polling by such entities as the Mobile Marketing Association, comScore and Nielsen.
The takeaway for brands? Growing consumer interest in mobile marketing and customer loyalty programs has created a significant and largely untapped opportunity for companies to connect with customers and prospects on their mobile devices. The survey highlights the continued influence of text messaging/SMS as both a communications and marketing tool. Specific findings include:
Aside from phone calls, 73 percent of people said they use their mobile device... Read more