Archive for October, 2009

Creativing :: Futbal Hero video, Facebook's latest marketing strategy, and Sony goes hunting for game spammers

Posted by Doug Schumacher on October 30th, 2009 at 12:00 am

What's going on in new media marketing, pulled from social bookmarking site
YouTube – Kasabian Football Hero
It's always great when a cool video is accompanied by a good song. While more documentary than music video, this is a fun riff on the Guitar Hero user interface, despite actually using open source version Frets on Fire.
Map View from AirSage
Mobile-based location and motion data. They use mobile phone data from individual handsets to predict things like traffic and general movement patters of people throughout the US. They have agreements with both carriers and manufacturers, and are a sort of white label for traffic information. They claim to be able to provide this coverage for 127 markets that cover 85% of the population. There are a lot of campaign applications for this data.
Fun, simple street art style from an Australian artist.
Kill Your Idols
Skate culture art style with a rock and roll theme. Can't go wrong with that.
5 Must Read Social Media Marketing Studies
Some good research and projections on social media. Highlights include a report that American's spend 17% of their online time on social media sites, and businesses reporting that blogs have the highest social media ROI.
Tobold's MMORPG Blog: Facebook games: Scam or... Read more

My Grandma has 114 friends on FaceBook. Are You Marketing to Her?

Posted by Jen Samples on October 30th, 2009 at 12:00 am

My grandmother is 67 years old, married, lives in Atlanta, Ga and likes to travel.  She doesn't mind me telling you this because it's on Facebook. She's on Facebook and she is an active member who chats, uploads photos, and writes "I love you" on my wall. 
At first it skeeved me out a little bit, I must admit.  My private life is well…private.  However, once I thought about it and rationalized that my so-called private life was available to 600 other people, I kind of got used to the idea of sharing things with my "Mimi" online.    Living 3000+ miles away from my family gives me the opportunity to communicate with them and not have to worry about time zones or calling too late.   It also allows us to share our daily lives with each other,which helps me feel connected and able to keep up with my family.   
Now that my Mimi and Papa are retired, they are busier than I am.   They travel extensively, hold dinner parties, and attend concerts and plays.  However, what excites me the most is that my grandparents include technology (particularly the internet) in their daily activities.  She helps plan her 50th high... Read more

Mobile Subscribers To Brands: Bring It On

Posted by Jeff Hasen on October 30th, 2009 at 12:00 am

Mobile subscribers may not be talking as much as they used to but it still behooves us to listen to what they have to say.
While 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust, 83 percent say their favorite brand has yet to market to them via their most personal device, their mobile phone. Further, of those consumers who have received mobile marketing offers, 47 percent have brand recall and 94 percent of those remember the specific call to action.
This information comes in the second annual HipCricket Mobile Marketing Survey, out this week. You can see it here (
The numbers are compelling – and generally consistent with similar polling by such entities as the Mobile Marketing Association, comScore and Nielsen.
The takeaway for brands? Growing consumer interest in mobile marketing and customer loyalty programs has created a significant and largely untapped opportunity for companies to connect with customers and prospects on their mobile devices.   The survey highlights the continued influence of text messaging/SMS as both a communications and marketing tool. Specific findings include:

Aside from phone calls, 73 percent of people said they use their mobile device... Read more

FOX promotes Ice Age 3 DVD release with iPhone, Facebook apps

Posted by Mario Sgambelluri on October 29th, 2009 at 12:00 am

A friend of mine at Fox Home Entertainment regularly keeps me in the loop on the work they're doing over there to promote DVD releases, and what impresses me is that every time I get a note, it's not just, "hey, check out this link," it's more like, "here's the iPhone app, the Facebook page, a game, another game, and oh yeah, the minisite."
For Ice Age 3, here's a game (flying adventure), the Facebook page (153,000 fans so far), the iPhone app (which has a very cool skateboarding game that takes a second to get used to, but once you do, it's pretty sticky), another game (the "Boney Coaster"), and a trading card zone where you can trade stuff (get social) earned by playing the games, watching videos.  

One Minute Matchup Recap. Episode II: Breaking through at Breakthrough

Posted by Adam Kleinberg on October 29th, 2009 at 12:00 am

A while back, I posted a recap of the infamous One Minute Match-ups at iMedia's Agency Summit in Austin. I got some very positive (and some very angry) feedback, so I thought I'd make it a tradition.   
If you don't know what the OMMs are, you've obviously never been to an iMedia event. They are speed dating for the ad business. All the"buyers" (agency and brand attendees) sit at long tables and the "sellers" have sixty seconds to pitch you. Then the whistle blows and they move on down the line to the next seat. It's chaotic and exhausting, but actually useful too. You get to meet lots of people out there and get a quick lay of the land of what's new in the media universe.   
So, who are these sellers? Some are better at conveying that than others. I'm a brand strategy guy, so I'm hyper-critical of how companies deliver their message and distinguish themselves from the competition. Many did a great job. Many did not. Here's my take (in no particular order) on the companies I met at the One Minute Matchups.    
Operative - Outsource your trafficking or all of your advertising operations to these guys... Read more