Archive for August, 2009

Fox News has no clue what SEO is

Posted by Rich Cherecwich on August 27th, 2009 at 12:00 am

In what can only be perceived as a deliberate attempt to anger the online marketing industry, Fox News decided to publish a list last week of the "Top Online Marketing Jobs to Leave You Friendless."
Fox's jokey slide show takes obvious potshots at spammers, telemarketers, and Craigslist frauds, but those folks deserve public shamings and no honest marketer would ever put those practices to use.
Telling spammers they don't deserve any friends is like shooting fish in barrel -- too easy and unimpressive. Somehow though, Fox throws search engine optimizers into the mix.
While black hat SEO is a questionable occupation, Fox doesn't differentiate between the folks who do honest work and those who don't -- perhaps because the "fair & balanced" news outlet doesn't even know the difference.
Every time you've ever run across a bogus link in a Google search, it's the result of a "search engine optimizing spammer," according to Fox, because these people "create thousands of other websites that link to the spam site."
Hey, Fox? That's not what an SEO does. Not even close. And I'm sure there are plenty of SEOs who aren't too pleased with having their vocation dragged through the mud like that. But then again,... Read more

Will Technology Create a

Posted by Mark Niehaus on August 27th, 2009 at 12:00 am

 Remember the dot-com boom when everyone talked about how the Internet and technology would create a paperless society? A funny thing happened along the way. A ton of paper now sits on our desks. Yes, that's right, we actually consume nearly twice as much paper as we did before the advent of computers.
But we're talking here about a humanless society, not a paperless one. The $10 million question of the moment is, "Will technology reduce the need for human interaction or will it create even more of a need for it?"
And regardless of the outcome, what does it mean for marketers?
Let's take the first scenario: no human interaction.
While most people are still scurrying around trying to find a business model for the likes of Twitter, I see a frightening trend taking shape. People are Twittering live events such as religious services, sporting events and conferences. So even if you don't attend, you can still get the benefit of the 10 or 20 most valuable nuggets that made the whole event worth attending. And you get your day or week back (plus thousands of dollars in the case of the Twittered conference).
This has broad-reaching implications for us... Read more

Michael Myers slaughters web's most annoying display ads

Posted by Lori Luechtefeld on August 26th, 2009 at 12:00 am

In a clever move that mocks the very medium it utilizes, an online campaign for the new "Halloween II" movie turns Michael Myers loose on some of the most irritating -- and ubiquitous -- online ad personas.
The banners, created by digital shop Heavenspot, are parodies of many of the common (and often most obnoxious) display ads that have been spewed across the web by firms like LowerMyBills. In each case, the ad's spokesperson becomes the unfortunate victim of a brutal Michael Myers attack, after which the ad fades to reveal the "Halloween II" poster. Not even Apple's "PC vs. Macintosh" campaign is spared.
Whether the banners will actually put more butts into seats for the movie is open for debate. But in the meantime, web users will at least get to vicariously fulfill their homicidal anti-display fantasies via the iconic killer. I, for one, hope the monkey meets a much more violent end than a mere punch.

How To Not Lose Your Twitter Or Friendfeed Stream

Posted by Rob Rose on August 26th, 2009 at 12:00 am

This post is a little bit of a departure for me, but I had a quick win in discovering this over the last couple of evenings - so I thought I would share with you.  This is a quick "how-to" article on how to create an archive of static content for all your social media feeds using Typepad - although other blogging tools would work.     As you consider utilizing Twitter, Friendfeed, Facebook, Linked-In and other social networking for your marketing efforts, this is (I think) a must-have.     So, I was listening to the latest TWIT Podcast (which is just really great btw) - and one of the things they were discussing was a growing fear that putting all our content onto services like Twitter, FriendFeed, Facebook and others was actually becoming pretty disconcerting.  It's especially troubling as we start putting real investment dollars (time and money) from our businesses into these networks.    The future of these services is never sure (will Facebook always keep Friendfeed alive?) - and certainly Twitter has not shown itself to be business "reliable".  This is especially concerning in light of a friend of mine who has been thrashing with Twitter after... Read more

Forbes CEO blasts state of web advertising

Posted by Mario Sgambelluri on August 25th, 2009 at 12:00 am

Selling remnant inventory on the cheap and basing ad performance on clicks is "killing web advertising," says Forbes CEO Jim Spanfeller. (Paid Content)
Any idea where the notion of "remnant" comes from? The airline industry, says Spanfeller, where unsold seats would be sold cheap as departure time draws near. Why is that bad? People wait to get lower fares, and that drives overall prices, profits down. "The fact that we're relying on methods developed by an industry (the airline business) that has to date not made any money in the aggregate is scary to say the least."
As far as basing ad performance on clicks, Spanfeller says, "we have allowed the internet to become a [direct response] medium almost exclusively, to our detriment." What's wrong with DR? "Nothing," he said, except that, "direct response is not advertising." Huh? Spanfeller explains, advertising is about creating demand for stuff, not fulfilling demand (as DR does).