I'd say I'm a pretty voracious RSS/blog reader. I enjoy learning what I can about our industry, and as a result try to contribute back with insightful blogs myself. The more I read lately, though, the more it seems there is no hope for our industry. That's right, none at all.
Apparently, display advertising is dying, dead, or died a long time ago. Search is dead, too. Even SEO is dead, which I guess makes sense since search isn't around. But gosh, what about something really new and trendy that's still growing in big numbers - like Twitter? Nope, dead. Even the bloggers predict their own fate.
So why are any of us still hanging around in this awful, dying industry? My thought is that it's growing like gangbusters, not dead at all, and wonderfully alive despite what is happening in other media.
So let's stop 'the death of' stuff. I'm apparently not even the first one to ask for the death of 'the death of'! Yes, it's easy to be sensationalistic. Yes, there'll be a quick traffic uptick. But what about when people look back at a "death of" article in two years and see that what was proclaimed to be dying is still thriving? It seems that bloggers who skip the sensationalism and instead provide thoughtful, insightful commentary are the ones who succeed the most. So, can we all proclaim the death of 'the death of'? Use the comments box below and let me know if you're with me.
