My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com:
I now pronounce you monetized: a YouTube video case study
You've seen the JK Wedding Entrance Dance video, now read the case study. This is what YouTube and everyone else who isn't a record label has been saying for years. That associating your music with emotionally-powerful user-generated content is good for sales, not fleecing the artists. Labels should be thankful they don't have to a) pay people for developing this content, b) spend the money to drive the traffic to support 10 million views, and c) pay the video streaming bandwidth fees.
New Report Suggests Facebook Has Replaced Email For Sharing Content
I've previously reported on how Facebook is driving sharing and traffic, but here's additional proof. What's particularly reinforcing is that the two sharing apps have such similar data. Perhaps most telling about the power of Facebook and community in general is that they're driving all this sharing, and their email app pretty much sucks.
Southern Comfort Pours Entire Media Budget Into Digital
Yep, the whole enchilada. I can't recall a major brand that's made that leap yet. And this from a distiller in Kentucky, no less.... Read more