There's a lot to be said about the fear of change. Barack Obama recently described some people's reluctance to his healthcare plan in these terms: "The devil you know is better than the devil you don't."
It may not have been the most politically savvy move to compare his healthcare proposal to anything having to do with the devil, but he got his point across nonetheless.
That same problem seems to follow Microsoft and its search products, regardless of the changes introduced by the software giant over time.
A usability and consumer preference study by the Catalyst Group concludes that even if Bing proves to be as good as Google, it might not matter because of the strength of Google's brand, TechCrunch reports.
All in all, two-thirds of focus group used by the firm said they mostly preferred Google due to familiarity and that Bing's improvements simply are not enough to make them jump ship.
Microsoft "created something as good as Google and that is not good enough," Catalyst CEO Nick Gould said.
This might help explain why Microsoft is spending $100 million to market Bing to the masses.
