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Yahoo's new look isn't very new at all

Posted by Matt Kapko on June 25th, 2009 at 12:00 am

I'm no visual expert, but I sure hope Yahoo has bigger plans for its site redesign. The beta for Yahoo's revamped homepage definitely doesn't pack the punch that Yahoo should be going after with its new look and feel.

After languishing and getting beat up by stockholders and the press for this long, I hoped Yahoo would aim for something bigger. Sure the new icons are a little better and the site is cleaner, but it doesn't scream "we're finally ready to take on Google!"

Since the still in beta and Yahoo has reportedly pushed the site's official re-launch back to the fall, there's still time for the online media giant to make that great second impression it so badly needs.

Yahoo's stock prices have gone up slightly since the dismal days of last summer and some confidence seems to be restored, but Yahoo would be wise to use this opportunity to break the mold it has squeezed itself into.

Do a side-by-side comparison of the beta homepage and the current homepage and tell us what you think.

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