Fox Home Entertainment is doing some pretty cool, outside-the-banner creative to support their DVD releases this year. The latest, a takeover at UGO for the DVD release of Valkyrie, literally torches the home page (which is pretty hard to miss) before serving up a trailer for the film. Earlier this year, Fox ran a noteworthy takeover for Taken. 
Creative Best Practices 
Valkyrie takeover ad leaves UGO's homepage in flames
Posted by Mario Sgambelluri on May 19th, 2009 at 12:00 am
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