Microsoft CEO Steve Balmer's latest comments show he still "wants to pursue some sort of search deal with Yahoo" and find a way for the two companies to "pool their resources" in the struggle against Google. (paidContent)
In case you thought this trail was getting cold, there's been a fair amount of movement this year.
But does Yahoo need the help? Yahoo has been (rather surprisingly) adding search share for the last five months, while Google's actually (rather more surprisingly) lost share recently. (Motley Fool)
paidContent also notes new Yahoo CEO Carol Bartz feels Yahoo can do just fine on its own, as a whole. "This is not a company that needs to be pulled apart and left for the chickens," she said earlier this year.
Archive for February, 2009
Nielsen Numbers – Video is Everywhere
Posted by Jayant Kadambi on February 24th, 2009 at 12:00 am
I guess a recession can't stop us from watching TV. Of course, it might just be because we're jobless and have nothing better to do. But being an optimist, I think it's a trend that is independent of the macro-economic disaster that we find ourselves in. Take a look at the Nielson report released yesterday, interestingly enough, titled the 3 Screen Report, measuring viewership across TV, the Internet and Mobile.
I've written recently about history lessons backing my assertion that as video is syndicated onto many formats and distribution channels and platforms, the resulting total audience grows because there are more people who have access to the video. And, content owners should stop fretting over lost revenue and instead rake in the accretive revenue. When I find facts (or even theories) that support my own hare-brained theories, I feel compelled to drive the point home. The Nielson report shows TV viewership up, DVR viewership up and Internet and mobile video viewership up and to the right. Video consumption being up and to the right is a great trend for all of us in this business.
IAB Thinking Big and Leading the Charge
Posted by Matthew Dipietro on February 24th, 2009 at 12:00 am
I've been at the IAB Annual Meeting for the last couple of days listening to the best in the biz talk about the great issues facing all of us in the digital media and marketing ecosystem. Despite the slowing growth in our sector and the abysmal economic climate, there is still a sense of energy, passion and immediacy in the room that I wasn't expecting.
In part, I think this is due to some great leadership on the part of the IAB. Randall and Wenda, the leadership at the IAB, have outlined in a very clear way the core challenges and opportunities for our space. They're thinking big and it seems to me that publishers and marketers are beginning to agree on the challenges, at least, if not how to overcome them.
Wenda opened the conference with a plea for creativity in online advertising saying we must all move beyond the chokehold that metrics, clicks and DR mentality have had on online advertising (riffing on her now-famous "pork-belly" analogy). Via ClickZ:
"Millard also took publishers to task for surrendering their inventory to third-party ad sellers and performance-obsessed agencies that don't have their best interests at heart. She blamed ad networks... Read more
