Still not sold on this whole Twitter thing? Well, it's probably not a good fit for all brands and all strategies, but a report at USA Today shows Twitter is working for brands in the travel and hospitality spaces. The article cites examples from Jet Blue, Marriott, SouthWest Airlines and luxury/boutique group Tablet Hotels.
Twitter is used by these brands to "pitch services, update travel conditions and respond directly to the individual needs of customers." And Twitter is uniquely suited to the travel space where every second can count. "Responding to situations after they've happened is a great idea; responding to situations while they're happening is even better," said a JetBlue exec.