Another web browser? Who cares? Well, Apple's latest version of Safari utterly "dominates" the competition when it comes to running Java script. So? "Running Javascript quickly and reliably is the key to making ever more sophisticated web-based applications work well." (Forbes) So Safari should set the stage for a generation of more robust, dazzling web experiences (including advertising executions, brand home pages, etc.)
Oh, the new Safari looks cool, too. And features this slick interface for browsing your most visited websites…
Archive for February, 2009
Apple's latest browser may be a game changer
Posted by Mario Sgambelluri on February 25th, 2009 at 12:00 am
Tough Luck, NYPost.com… & Revisiting "Bush or Chimp"
Posted by Brad Berens on February 25th, 2009 at 12:00 am
Are advertisers and readers online and off zooming away from The New York Post and www.nypost.com because of the kerfluffle over an editorial cartoon that stupidly (in so many ways) compared President Obama to a chimpanzee?
Certainly, that's the worry: after the Reverend Al Sharpton -- smelling blood and never able to stop swimming -- organized an opportunistic protest rally, the Post and Post-owner Rupert Murdoch himself each apologized, with the News Corp chairman having to descend from whichever castle he was hanging his hat to apply a torniquet to the hemorrhaging mess of public outcry.
But I'll bet that Murdoch would have stood his ground if the newspaper business wasn't at the front of the poisoned Kool-Aid line. So it was a good, if somewhat hysterical, move.
But if Michael Woolf's Newser blog's guess is true that News Corp is about to depose longtime loyalist editor Col Allan over this, then Murdoch is making a mistake. Allan should remain in place, lesson learned and properly chastened, as should the Post's advertisers who are getting what they paid for in this mess. (I know that it prompted ME to click over to NYPost.com for the first time in years.)
Don't get me wrong,... Read more
Email Marketing Isn't Immune to Media Fragmentation Worries
Posted by Jared Blank on February 25th, 2009 at 12:00 am
Television network execs have been crying in their beers (or whatever they drink nowadays ... their own Kool-Aid, I'd guess) for years now about fragmentation in broadcast television. Increasingly targeted cable networks (not to mention Internet, which is just an extremely targeted, individually programmed medium) have siphoned off audiences from the Big 4 networks for years. In response, the networks have, uh...hm. What have they done, exactly? I guess one response was to create and/or buy cable networks to target specific groups (Lifetime Movies for Women), leaving the networks with mass market programming (procedurals, reality and Idol).
But today we're not talking about TV, we're talking about email, and for years email marketing could get away with the networks' head-in-the-sand Mass approach to marketing because company-person communication online was basically restricted to email, banner ads and the company's website. Batch 'em up and blast 'em out worked for years because those emails were often the only way consumers were hearing from companies.
Oh how things have changed.
The rise of social media is now impacting in large numbers not only how people consume media, but how they consume media related to companies. In 2000 a small online retailer would reach... Read more
