TV viewers (in some Canada markets) will be able to click through Budweiser ads (seen on TV) to watch longer versions of the ad, or bookmark it for later, reports the Wall Street Journal. 

 

It's the latest sign that the recession is forcing advertisers to take digital integration seriously when it comes to Super Bowl ads. 

 

The Journal also notes that E*Trade, CareerBuilder Mars (Pedigree dog food), Pepsi (Doritos and SoBe) and BP (Castrol motor oil) are "going beyond standard online display ads" and leveraging everything from "sophisticated search strategies" and social net campaigns to web-only outtakes and mobile apps to "squeeze as much value as possible from their Super Bowl ad time."