In past economic downtimes, independent research has demonstrated that the businesses who increase their advertising spend during difficult times are the ones who survive and thrive afterwards. Jeremy Mason, in our UK office brought this site to my attention and I thought it would be good to share http://www.ftadmin.co.uk/downturn_web/index.html.
Certainly there was little sign of a downturn in the economy at ad:tech and OMMA AdNets in New York last week. Attendance was strong and it was great to see everyone discussing advertising in a positive light and celebrating a new President for our country. In her ad:tech keynote presentation Shelly Lazarus, Chairman & CEO, Ogilvy & Mather Worldwide, stressed the importance for brands to continue spending on advertising and to take advantage of the multitude of creative opportunities now available with digital media.
Geoff Ramsey, eMarketer Co-Founder and CEO, fueled the optimism saying he expects to see a 14.5% growth rate in U.S. online ad spending in 2009.
What an exciting time it was to be in NY last week. Times Square was pulsing with energy and enthusiasm. People were crying, dancing, laughing and generally bonding with hope as the glue.
