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Posted by Zephrin Lasker
in Media Planning & Buying, on December 19, 2008 at 10:41 AM PDT
Earlier this week, the IAB issued lead generation guidelines for advertisers and publishers. This is important. As many advertisers move their dollars towards pay-for-performance advertising, they will shift their dollars towards search engine marketing and online lead generation.
There are already numerous recommendations and best practices in...
Posted by Zephrin Lasker
in Emerging Platforms, on December 04, 2008 at 10:00 AM PDT
In the online advertising industry, the word revolution is used more often in our marketing brochures than in a Che Guevara Manifesto.
Sadly, many of these promises are not new ideas – most of them take on an existing issue and address the problem superficially. For example, sometimes we have fervent discussions on "10 Ways to run...
Posted by Zephrin Lasker
in Media Planning & Buying, on November 21, 2008 at 02:00 PM PDT
In the current state of the economy, the word “depression” is used more often in our newspapers than in a Prozac advertisement. Earlier this week, newspaper headlines reported bad news for the e-commerce sector – while six months ago, the industry was growing at a healthy clip of 15%, now it has slowed down to such a great...
Posted by Zephrin Lasker
in Ad Networks, on November 14, 2008 at 11:55 AM PDT
Today, on my way to work, I heard someone say “Print is dead”. I put down my newspaper immediately and rushed to work, where I could breathe more easily in my pristine, paperless office.
Yeah, right. Honestly, I don’t believe for a second that print will die.
But that said, while we are on the topic, here are a few thoughts...