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Posted by Rachel DeFriend
in Websites, on December 25, 2008 at 09:00 AM PDT
X marks the spot for pirate maps, but is it also true for website design? Arrr, says I.
UX is a (not so) clever way of saying user experience, and without a good one, we risk losing customers. No matter how awesome your product or flashy your website, without someone thinking about how users will find it, what they’ll do with it and the...
Posted by Daniel Flamberg
in Websites, on December 24, 2008 at 10:00 AM PDT
The layoffs of 2008 will soon give way to a manic new year’s scramble for new business in 2009. Marketers, agencies and consultants of all sizes, shapes and specialties will madly chase a shrinking pool of new assignments and do their darnedest to seduce customers away from their current providers.
What’s new is that business...
Posted by Daniel Flamberg
in Websites, on December 01, 2008 at 02:00 PM PDT
There is a movement afoot to make B2B websites more productive demand generation tools. It’s about time. The key to prospect engagement is focus, perspective, content and ease-of-use.
You have 15 seconds to “hook” a prospect who is busy and is clicking through because something prompted him or her to find you. From the...
Posted by Gretchen Hyman
in Websites, on November 17, 2008 at 10:00 PM PDT
A smattering of news outlets (including The New York Times) are reporting that Yahoo CEO Jerry Yang will be stepping down as soon as the board finds a replacement. Yahoo shares saw a 4 percent spike as soon as the news was released.
Yang has had a serious mess on his hands since taking on the post of CEO in 2007, including the...
Posted by Michael Estrin
in Websites, on October 10, 2008 at 01:16 PM PDT
Not a day goes by where I'm not asked to prove that I'm human by some machine.
Putting aside the feeling that I've somehow been cast in a Web 2.0 remake of Stanley Kubrick's 2001: A Space Odyssey, the prove-you're-human fields that we all face on a regular basis leave a lot to be desired.
Don't get me wrong. I know why they are there, and I...
Posted by Michael Estrin
in Websites, on October 03, 2008 at 01:02 PM PDT
This one is just too weird not to share. AOL has been cutting back on bloggers for a while. But according to a TechCrunch post, the bloggers for AOL's TVSquad site have launched a competing site called CliqueClack. What's weird is that those bloggers are still working for AOL, which means that they do the Time Warner thing during the day and then...
Posted by Michael Estrin
in Websites, on October 01, 2008 at 11:57 AM PDT
It happens nearly every night. I can't help it. I cheat the system. I scam one of my favorite publishers, who has repeatedly made claims that it's going under because its costs are too high and its ad revenue is to low.
The victim of my virtual "crime" is Pandora, an amazing music player that does a fantastic job of predicting what...
Posted by Tom Hespos
in Websites, on September 30, 2008 at 12:00 AM PDT
In the past year, my web habits have changed more than in any year in recent memory. Whereas just a few years ago my web surfing consisted of visiting certain sites of interest at certain times of the day, I now have several tabs open all day in Firefox in which information is being constantly refreshed (either through the browser refresh...
Posted by Sean Cheyney
in Websites, on September 29, 2008 at 12:00 AM PDT
A recent creative showcase on iMediaconnection.com featured the new Sesamestreet.org site. With two small kids at home, I thought "why not check it out?"
The unbelievable amount of content (yes... even the classic stuff) as well as educational games has been enough to engage not only my kids, but also engage me as well. I urge everyone...