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Posted by Mark Spates
in Web Analytics, on December 11, 2008 at 04:00 PM PDT
The on-demand media revolution has caused a fundamental shifts in the way advertisers have to think about measuring and accounting for each dollar spent. Just within the last year we have seen new metrics be introduced to the marketplace such as interactions, engagements, shares, embeds, etc. Combine these metrics with traditional digital metrics...
Posted by Craig Hordlow
in Web Analytics, on October 31, 2008 at 01:49 AM PDT
Are you tracking mobile users to your website? If so, how do you know your data is accurate, and what should you be looking for?
Tracking mobile visitors with typical JavaScript based analytics is not an easy task for several reasons, and often involves a unique configuration. I’m going to share one of my secrets for doing so...
Posted by Mike Leo
in Web Analytics, on October 29, 2008 at 11:50 AM PDT
I am writing a larger piece about the economy, Sequoia, the best thing about recessions etc.....I will post tomorrow. In the mean time Ben Reid posted a great article on Revenue Management that I think you will find very timely..
http://www.adotas.com/2008/10/revenue-management-how-publishers-can-weather-the-storm/
Posted by Brandt Dainow
in Web Analytics, on October 23, 2008 at 05:56 PM PDT
The great thing about a blog is that it's a community discussion (or it can be). So instead of starting this blog with statements, opinions, rants or (God forbid) diaries, I'd like to start with a call to help, a request for contributions.
I'm sure all of you reading this are aware of Google Analytics. I spend a lot of time working...