Videorss

Capturing Online Video Viewers

 If you post it, they will not necessarily watch it is the emerging lesson from YouTube, LiveVideo and the entire class of evolving video community sites. The emergence of limitless user and brand generated online video content has attracted widespread comment and a land rush by content owners abd creators to meet potential friends...

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Forget mediasnacking: make a meal of online video

Earlier this week Sony's Crackle.com announced a new season of original-to-online video content, includng a new series called "The Hustler" starring Mark Feuerstein-- one of those "oh yeat THAT guy" actors who you have seen in a million things but can never quite place. Over at TV Week, Daisy Whitney reports that,...

9 Viral Videos To Fill Your Wednesday Morning Until They Send Out The "We're closing early" Memo

9. Ellen DeGeneres and Paris Hilton: New BFFs 8. Shakira Fans' Hips Don't Lie 7. World Indoor Skydiving Championship Amazing Indoor Skydiving @ Yahoo! Video 6. Boogie Hedgehog Boogie Hedgehog @ Yahoo! Video 5. Youngster Sells Lemonade To Make Attack Ad Youngster Sells Cookies To Buy Attack Ad @ Yahoo! Video 4.Tyra...

Effectively Monetize Broadband - Syndicate Your Player, Not Your Content

Television — as we know it — started as over-the-air broadcast, then became cable, and is now delivered via additional channels such as satellite providers and phone companies. However, broadband is quickly redefining television viewership as more consumers reduce cable and satellite expenditures and opt instead for increased broadband...

Down economy is a great time for the industry to get better, demonstrate innovation and deliver high value

I believe that a significant opportunity exist for all in the digital advertising space despite a down economy. Digital has demonstrated the ability to deliver innovation and high value through efficiency and effectiveness. We need to continue to focus on improving and demonstrating our value comparative to other media. Focus on quality of...

9 Viral Vids to Give You a Break From Wall Street and Layoffs and...

...Bill Ayers, and taxing healthcare benefits. We all need a breather from the stresses of the economy and politics. Enjoy. And if someone catches you watching, tell them it's vital viral marketing research! Without further ado: 9. Worst Best Man I hope they did the pictures before the ceremony. 8. Little Gordon (Ramsay)...

I totally forgot about Joost. How about you?

I think it was about a year ago when everyone in online video was talking about Joost. Joost had the content (or at least some of it) and it had a slick user experience. But it also had a problem because it required a cumbersome download to use. Well, now it seems that Joost is done with downloads. Good. The site is now relaunching...

Is Diesel's brand running out of fuel???

When I first watched the video for Diesel's XXX party (http://www.break.com/index/sfw-porn-clips.html), my first thought was "What kind of brand manager approved this?"  Then I watched it again, and thought that, well maybe it does tie-in directly with the XXX party.  After the third time I watched it, I was convinced...

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Is Engagement Pricing Really Necessary?

Imagine you’re on a business trip and you need to rent a car.  You go to the rental counter, you pick the model you want, and you ask what it will cost to rent it for three days.  “Well,” the clerk says, “it depends.  We don’t think it’s fair that you have to pay for renting a car for 72 hours...

Best Ad I've Seen All Year

Everywhere I look, especially in New York, I see long, panicked faces. The mood is gloomy, and for good reason - the economy sucks. It's hard to see anything good in this economic "fog of war". That's why I thought it would be appropriate to shine a light on something that actually works. The Nintendo Wii ad for "Wario-Land Shake...

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Craig Hordlow

Half scientist, half entrepreneur, Craig is Red Bricks Media's Chief Strategist and guardian of...

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