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Posted by Zaw Thet
in Targeting, on December 17, 2008 at 07:45 PM PDT
Over Thanksgiving weekend with my family I took the opportunity to try, again, to train my mom on sending text messages. “Mom, I’m usually in meetings with people or on a plane, so I can’t always answer my phone- just send me a quick text I can get the gist of what’s going on and then call you back when I have a...
Posted by Mark Spates
in Targeting, on December 17, 2008 at 03:00 PM PDT
data portability has been all the craze with google, myspace and facebook fighting for supremacy over the user social graph by allowing for single sign-on throughout the web. this movement to knock down the data walls that have been keeping our profile data, content and friends captive comes with some interesting possibilities of where data...
Posted by Omar Tawakol
in Targeting, on November 18, 2008 at 05:00 PM PDT
Online privacy experts have been advocating consumer privacy for as long as the birth of the Internet. The discussion is often driven by negative experiences such as the ubiquitous appearance of pop-ups ads, the rise of spyware and more recently, the threat of deep packet inspection.
While the method of “opting...
Posted by Daina Middleton
in Targeting, on October 17, 2008 at 01:56 PM PDT
The world has changed dramatically in the last 10 years. The last five have brought profound change for marketers, agencies, and customers. I’ve worked in marketing for the past 20 years on mostly the client side of the business. Digital marketing has been my area of expertise for the last six or seven years, which means...
Posted by Jeff Hirsch
in Targeting, on October 17, 2008 at 12:27 PM PDT
As the national economy continues to fluctuate on a daily basis, advertisers need to understand how targeting can help them capitalize on their already tight budgets. While the struggling economy can’t be called “good” for anyone, it is definitely a situation where behavioral targeting can really be beneficial to...
Posted by Shelly Palmer
in Targeting, on October 16, 2008 at 12:56 PM PDT
Alethea Hokum sat quietly, barely breathing. Her glazed eyes showed a faint reflection of the video monitor that had lulled her into semi-consciousness. Startled and just a bit confused, she reached down to silence her vibrating PDA. But something caught her eye. It was a text message offering her an additional 15 percent off if she would like her...
Posted by Jeff Hirsch
in Targeting, on October 13, 2008 at 12:17 PM PDT
As Behavioral Targeting advances further into the media mainstream, more and more players are entering the game. While this growth is a perfectly natural response in a free market economy, the increase of BT companies is diluting the concept of behavioral targeting. It’s interesting to note that while many say they provide BT services, their...
Posted by John Ardis
in Targeting, on October 10, 2008 at 02:46 PM PDT
With the election season winding down, I’ve heard a number of people in the online marketing industry speculate that there would also be reduced attention paid by lawmakers to behavioral targeting and consumer privacy in the online channel. But if today’s report regarding a new study by Carnegie Mellon University on the need for...
Posted by Omar Tawakol
in Targeting, on October 07, 2008 at 03:13 PM PDT
Online advertising changed over 5 years ago when the concept of behavioral targeting became practical: “Buy the audience, not the page where the ad shows up”. We learned that regardless of the context, if someone qualifies themselves as your target audience, then they should see your message. That was targeting...