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Posted by Teresa Caro
in Targeting, on February 08, 2010 at 01:35 PM PDT
Loyalty programs have proven time and again they do generate lift. An effectively run loyalty program helps companies cross-sell, up-sell, and grow overall spending. This we cannot dispute. Yet, what is the true motivation behind consumers remaining loyal? I asked myself this question the last time I stayed in Chicago and chose the hotel because I...
Posted by Teresa Caro
in Social Media, on January 22, 2010 at 06:18 AM PDT
Yesterday, I had the extreme pleasure of listening to Michael McCathren, Senior Consultant, Interactive Digital Marketing for Chick-fil-A speak about his iBrand concept. Michael kicked off his presentation by pulling out the Harvard Business Review latest article on Rethinking Marketing (subscription required, although Marketer's...
Posted by Teresa Caro
in Email, on January 11, 2010 at 05:24 AM PDT
You would think in today's economy that having premium status as a frequent flyer is enough, yet I manage to feel inadequate as the growing number of million milers continue to get the prime seats, leaving me in the back. All of us, regardless of our status, have experienced the dreaded middle seat on a Monday at one time. Yet, Delta Airlines...