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Posted by Jay Friedman
in Social Media, on December 26, 2008 at 09:42 PM PDT
The ability to target a very small group, or even a single individual online is now possible with good use of social media DIY tools. The problem is that no agency who values its revenues will recommend that type of plan. This is because with the retainer model the client feels like he or she is overpaying the agency. With the...
Posted by Michael Lazerow
in Social Media, on December 19, 2008 at 06:29 PM PDT
This past week I had the pleasure of taking part in the launch of VivaKi’s REAL Social Suite. The effort is the first of its kind from any large global agency group to create a scalable, accountable and results-drive social marketing platform for the world's brands. One thing is clear: in the current climate where there is more and more...
Posted by Michael Leis
in Social Media, on December 15, 2008 at 10:00 AM PDT
I have the pleasure of meeting with a lot of brands who are looking for ways to take advantage of trends in social computing. What they feel like they lack is direction and assets that they can use as social currency. The funny part is, a lot of these assets are in the brand trash can.
What do I mean? Here are a few places to look for social...
Posted by Rich Cherecwich
in Social Media, on December 12, 2008 at 07:00 PM PDT
There seems to be, at least right now, and at iMedia we're more than happy to tell you the best ways to go about it. In fact, users even say they want more brands on Twitter. However, some would argue the opposite, and feel that a corporate-ized Twitter essentially ruins the micro-blogging service.
Over at Mashable, Dr. Mark Drapeau...
Posted by Daniel Flamberg
in Social Media, on December 12, 2008 at 11:00 AM PDT
Millions of people have started using social media in the last year. 49 million visited MySpace or Facebook in October 2008. But more than half (55%) of 180 Chief Marketing Officers from medium to giant brands aren’t interested.
What’s up with that?
Could it really be that the marketing leaders of top consumer and B2B...
Posted by Mark Niehaus
in Social Media, on December 10, 2008 at 06:00 PM PDT
There has been a lot of buzz around the industry about the financial viability of social networking companies. How will they stay afloat, how do you value them as an acquisition target, etc.? While some sites are considering the addition of premium services, advertising revenue and such, the real questions are why would someone start a social...
Posted by Matthew DiPietro
in Social Media, on December 10, 2008 at 01:00 PM PDT
Jeremiah Owyang, a virtual fountain of social media activity, today posed a simple question via Twitter: Do you want more, or less, brand activity on Twitter? The responses were swift and numerous. And the consensus? Almost universally, the twitterverse responded (I'm paraphrasing, here) "Yes, give me more brands on Twitter, so long as they...
Posted by Matthew DiPietro
in Social Media, on December 08, 2008 at 12:00 PM PDT
Brian Morrissey of AdWeek today published an article that puts into stark relief an issue that has plagued brand and product marketers for some time now. Entitled, Apps: The Newest Brand Graveyard, the article highlights the missteps of some major brands as they tried to create and drive adoption of branded social networking applications....
Posted by Michael Leis
in Social Media, on December 08, 2008 at 09:00 AM PDT
In a client marketing planning meeting late last week at corporate HQ, we discussed Facebook strategy. The question came up on whether it was better to pursue a top-down content strategy when the client said:
"About 50 of our local franchisees have already set up their own Facebook pages."
For better or worse, digital marketers need to...
Posted by Michael Lazerow
in Social Media, on December 08, 2008 at 09:00 AM PDT
In today's Adweek, Brian Morrissey takes a look at branded social applications. He concludes that "Facebook apps from brands like Coca-Cola, Champion, Ford and Microsoft are as popular as desolate Second Life islands."
This story comes just a week after Bob Garfield wrote on the front page of Advertising Age that the app "may not...
Posted by Matthew DiPietro
in Social Media, on December 05, 2008 at 02:00 PM PDT
I've said it before and I'll say it again: there are three rules that brand marketers should follow when entering the social media space. 1) be authentic, 2) be transparent and 3) add value. I'd like to concentrate on the 3rd rule for a moment and point out one campaign that does this exceptionally well.
Johnson & Johnson's Acuvue brand...
Posted by Matthew DiPietro
in Social Media, on December 02, 2008 at 01:00 PM PDT
Fred Wilson of A VC today gave a shout-out to Verizon, one of the marketers running ads on his blog. Verizon is advertising heavily on blogs and other social media sites in support of the Blackberry Storm.
Verizon's advertising is notable in this case, Fred says, because the brand is: "advertising on a blog that was openly critical of...
Posted by Adam Broitman
in Social Media, on December 02, 2008 at 07:00 AM PDT
Let's face it, the entire web is becoming social. By the end of 2009, all sites will have some social component to them--and why not?
Where there is content, there can be conversation
When there is conversation, there is engagement
Most great live presenters ask questions of their audience. They generally don't do so...
Posted by Daniel Flamberg
in Social Media, on December 01, 2008 at 03:00 PM PDT
Bloggers are opinion leaders. They can influence brand awareness, set customer expectations and reward or punish service delivery or lapses. I buy these arguments. What I’m not sure about is how to address them to get the best spin for my clients.
In one instance, I searched Technorati, Ice Rocket, Sphere and Google’s Beta...