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Posted by Craig Hordlow
in Search, on December 13, 2008 at 02:00 AM PDT
Last year at roughly this time, I published a “Web 3.0” list of predictions in which I predicted “A full length movie will be made about Craigslist. Jason Alexandar will play Craig Newmark” to which Craig Newmark replied “For update re “A full length movie will be made about Craigslist. Jason Alexandar will play...
Posted by Daniel Flamberg
in Search, on December 03, 2008 at 12:00 PM PDT
The fun and the frustration in search marketing is trying to understand and anticipate how people think. The mental processes by which people try to find things are often thought to be predictable, but new research in the journal Cognition, reported in Business Week, suggests that people file, sort, filter and associate words and ideas much more...
Posted by Daniel Flamberg
in Search, on November 24, 2008 at 05:00 PM PDT
The key words and phrases customers and prospects use most can be creative cues for other forms of branded messaging. But too few creatives mine the insights from SEO analytics.
Maybe its because SEO is considered to be an arcane art like alchemy or maybe because the data-centric nature of SEO puts off copywriters, but...
Posted by Noah Elkin
in Search, on November 06, 2008 at 05:46 PM PDT
The fact that Google broke off its proposed ad serving deal with Yahoo! is good news – the deal would only have served to increase Google's dominance of the digital advertising marketplace and increased the degree to which competitors like Yahoo! as well as advertisersand other distribution partners in the digital world rely on Google to...
Posted by Brandt Dainow
in Search, on November 06, 2008 at 12:57 PM PDT
There seems to be a great deal of talk about what constitutes good SEO. As far as I can see the debate is divided into two camps – those who believe it is about chasing rankings and those who believe it is about the benefit the client receives from the traffic generated. In reality, of course, it’s both.
As everybody knows,...
Posted by Jay Friedman
in Search, on October 13, 2008 at 09:16 AM PDT
Seems like each day is a battle in search with the leader pulling further and further ahead. Maybe the solution for MSN isn't to try and catch Google, but let it pull further and further ahead?
Recently MSN announced SearchPerks, where a user gets prizes for searching on MSN. I can't imagine this working well enough to help them...
Posted by Emily Las
in Search, on October 08, 2008 at 02:31 PM PDT
If you’re a true addict like me, you may have noticed a change yesterday to Facebook’s search bar. As part of Microsoft’s partnership with Facebook, a drop-down menu now appears as you type your query, providing a new option: Search the Web. Web results are delivered via Live Search and are (of course) accompanied...