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Posted by Rob Rose
in Creative Best Practices, on February 07, 2010 at 01:15 PM PDT
So, most of you will read this after the big game has been decided. Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game.
Super Bowl advertising has, of course, been around since...
Posted by Rob Rose
in Emerging Platforms, on January 30, 2010 at 07:32 PM PDT
Well I think we can all agree that this last week was a good week for buzz. We had, of course, the almost completely frantic, breathless rumors leading up to Wednesday's Apple announcement (you might have heard they launched a new product).
That was followed up with the equally buzzworthy State of the Union address; which was (by many...
Posted by Rob Rose
in Opinions, on January 23, 2010 at 03:43 PM PDT
You all know the Red Shirt phenomenon yes? If you don’t, not to worry, I’ll wait here while you go earn some geek cred. Okay, yes, it’s from Star Trek – starting with the original series and a tradition continued into many of the other television shows and movies.
It basically starts with...
Posted by Rob Rose
in Emerging Platforms, on January 17, 2010 at 08:53 PM PDT
Holy smokes folks - what the hell is happening to NBC? This is the network my family grew up watching no matter what was on. To this day, even though I can't stand it, I still have The Today Show on in the background over Good Morning America and whatever the heck the CBS show is called because my parents...
Posted by Rob Rose
in Opinions, on January 10, 2010 at 05:51 PM PDT
Welcome to the new decade. Change is in the air. Seth Godin talked about it when he welcomed us to the decade of Frustration and Change. And, it would seem the rest of the country agrees with him. According to a USA Today/Gallup Poll 75% of Americans don't like the way things are going - and want things to change.
So, as marketers what...
Posted by Rob Rose
in Social Media, on January 02, 2010 at 03:05 PM PDT
"I think a train of change... Is comin' down the track. Comin' right this way, it ain't turning back" - Freedom Train - Roger Taylor.
So, it's the brand new year and the brand new decade. What's coming? What are you going to do with it?
This is the time of year when all the prognostications of the year emerge - and we...
Posted by Rob Rose
in Opinions, on December 20, 2009 at 03:56 PM PDT
If you didn't see Seth Godin's blog this week - there was really an extraordinary post. He released the "What Matters Now" free e-book on his blog. In it, he has rounded up more than seventy "big thinkers" and asked them to riff on a single word each. The seventy words that make up the e-book are just a wonderful way...
Posted by Rob Rose
in Social Media, on December 14, 2009 at 01:24 AM PDT
So, over the last week, I've been catching up on some reading, and I ran across this article in BusinessWeek called "Beware Social Media Snake Oil".
The article is worth reading - but overall I think it resembles a familiar network's "fair and balanced" coverage (and yes I mean *that* kind of "fair and balanced") of Social Media...
Posted by Rob Rose
in Media Planning & Buying, on December 05, 2009 at 06:00 PM PDT
There's a great Babe Ruth story that's been told a hundred different ways - but it goes something like this: A group of sports writers are on a train headed for Spring training for the Yankees. To pass the time, they're playing cards. Suddenly, Babe Ruth - a notorious womanizer (and nude in most of the versions) comes bursting...
Posted by Rob Rose
in Opinions, on November 30, 2009 at 04:43 PM PDT
I hope you all had a wonderful Thanksgiving. Even though it's been a challenging year, there's certainly much to be thankful for.
And, as I sat with my family, watched movies and digested my excellent (and I humbly submit I cook a mean Turkey) meal, I started feeling that everything was really going to be great next year. ...
Posted by Rob Rose
in Emerging Platforms, on November 21, 2009 at 05:16 PM PDT
On Monday, January 4th 1954 the New York Times ran a story entitled "Television In Review: NBC Color." It was a review of one of the very first color television live broadcasts - that of the Tournament of Roses Parade held on New Year's Day.
One of the most fun and fascinating things about that article is that how the reviewer laments the...
Posted by Rob Rose
in Web Analytics, on November 16, 2009 at 01:08 AM PDT
There's a wonderful scene in Wall-E. All humans are aboard a ship, where computers and robots take care of every need. It's made the humans lazy, apathetic and blob-like. Then, after Wall-e has helped to discover that there is actually plant life growing on Earth, the Captain of the ship decides that it's time to go back....
Posted by Rob Rose
in Opinions, on November 07, 2009 at 05:41 PM PDT
Last week Sesame Street celebrated its 40th birthday. And, for those of us that grew up with this iconic series, this is both a reminder that we are, ourselves, growing older (sigh) and that somehow this show has kept its relevance for 4 decades.
I spent some time this week with some of my favorite Sesame Street classics such...
Posted by Rob Rose
in Social Media, on October 25, 2009 at 08:53 AM PDT
The entire nation is absolutely captivated by the Balloon Boy and his
parents. Since it was determined a hoax, the range of emotions are
just amazing. We're angry with Richard Heene, and his wife. We're now suddenly horrified at celebrity-worship. We're breathlessly reviewing good parenting...
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