Home›Blog› Opinions
Posted by Sean Cheyney
in Opinions, on March 18, 2010 at 11:57 PM PDT
iMedia Breakthough is right around the corner, and over 350 of us are probably feeling excitement and anticipation for the event. At the very least, it's a fun, well organized event that gives you a chance to network with the most amazing people in our industry. In addition to the fun, we're all there to advance our businesses...
Posted by Mark Papia
in Opinions, on March 18, 2010 at 10:08 AM PDT
I like what the Audit Bureau of Circulations did this week. In fact, I like it a lot. As a mainly print entity the ABC was on the verge of irrelevance. Anyone in print publishing would either look forward to or rue the day when ABC quarterly statements showed up. It showed whether people were at least requesting your content, and at best, whether...
Posted by Rob Rose
in Opinions, on March 13, 2010 at 08:52 PM PDT
Are you at South By Southwest this week? No? Yeah, neither am I. I would have loved to go - but just am too busy with client-work (which is a good thing by the way). How about you - are you stuck with clients? Stuck at work? Just didn’t want to...
Posted by Lori Luechtefeld
in Opinions, on March 10, 2010 at 01:32 PM PDT
No one is going to shed any pity tears for a small ad agency so overwhelmed by success that it had to figure out -- quickly -- how to scale up its business to handle an onslaught of new client work. Such has been the burden of Rockfish, after being named Small Agency of the Year by Ad Age last fall. As CEO Kenny Tomlin writes, "The next Small...
Posted by Jane Turkewitz
in Opinions, on March 01, 2010 at 12:33 PM PDT
The job boards are slow as the employment market continues to tighten. Does that mean you should sit back and wait for a job of your liking to magically appear on iMedia, The Ladders or any of your other preferred job sites? Me thinks not! Create a wish list of companies you want to work for and take the initiative to contact these guys...
Posted by Kip Edwardson
in Opinions, on March 01, 2010 at 11:09 AM PDT
Someone with whom I've worked for several years asked me the other day, "what exactly is it your team does? Or better yet, what background does your team have?"
Needless to say, I was a bit shocked but at the same time not surprised at all. To tell people, “I’m an Interactive Marketer” is not as intuitive as answering...
Posted by Rob Rose
in Opinions, on February 28, 2010 at 06:06 PM PDT
Have you ever been to one of those corporate off-sites? You know the ones I mean - where the agenda is filled with all kinds of progressive, well-intentioned paradigm shifting, super-important initiatives. And then, when you get there, it’s nothing but a series of 45 slide PowerPoint presentations where the...
Posted by Adam Kleinberg
in Opinions, on February 26, 2010 at 06:40 PM PDT
Gentlemen… do you have dirty balls? I mean you clean them, but do you really clean them enough?
Planting this lingering doubt is more than just a provocative trick I’ve concocted to get you to read on. It is the marketing strategy that Axe has devised to compel millions of young men across the globe to shell out a few bucks...
Posted by Brandt Dainow
in Opinions, on February 25, 2010 at 05:37 AM PDT
There's been quite a bit of talk about whether newspapers can restrict content to subscriber's since Rupert Murdoch said he was going to restrict his news outlets online. Rupert never says anything unless it serves his business interests, so I doubt it was a co-incidence restricting Google access while signing a deal with Bing in which they...
Posted by Mark Papia
in Opinions, on February 20, 2010 at 02:54 PM PDT
I have a very hard-won perspective on the concept of retail cross-promotion. Early on in my career I worked in the consumer electronics publishing space. I’ve seen how retail display has evolved over the years, as one time powerhouses like Circuit City crashed and online innovators like NewEgg flourished. One of the more brilliant ideas...
Posted by Lindsey Thomas
in Opinions, on February 19, 2010 at 11:43 AM PDT
Like it or not, everyone has been in a situation where they have needed to give an elevator pitch. Yesterday morning SFBIG (Bay Area Interactive Group) hosted “The BIG Minute of Innovation”, an event that challenged 15 start-ups to present and pitch their company in a mere 70 seconds.
You only get one chance to make a first...
Posted by David Wiggs
in Opinions, on February 18, 2010 at 04:01 PM PDT
The ad agency business is tough--everybody knows it, but things are getting better.[Cue angelic music!]
A lot of marketers are hiring new ad agencies despite what you read.
Besides stand-out strategic work, one thing always separates thriving from surviving agencies: Attitude.
Not to come off as Tony Robbins, but here are 10 things...
Posted by David Wiggs
in Opinions, on February 12, 2010 at 05:39 PM PDT
A recent Ad Age article on "Serial Reviewers" warned clients who frequently oust agencies, like 1-800-Flowers, Quiznos, Chipotle and BMW, are "hurting their brands and risking a bad reputation" in the advertising industry. What the article didn't say was that CMO tenure plays a bigger part in brand erosion than any agency's missteps. If clients...
Posted by Daniel Flamberg
in Opinions, on January 27, 2010 at 03:00 PM PDT
Is it me? Or have marketers jumped on the Haiti charity-tie
bandwagon in huge numbers with amazing speed and intensity? Overnight every
business—from local delis to national brands— seems to be brandishing the
Haitian flag and figuring out ways to engage customers around funding relief
activities.
On one hand, the...
Page: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | Next