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Posted by Jim Nichols
in Opinions, on December 24, 2008 at 11:56 AM PDT
My parents and I went to an "active adult" community called The Villages in Florida this week. Here are nine things I heard that indicate how much our world has changed via digital. Everyone living in The Villages is over 55, many much older. Incomes range from a little below average to significantly above – all share a...
Posted by Adam Kleinberg
in Opinions, on December 23, 2008 at 02:07 PM PDT
This past Sunday, as I strolled through the checkout lane in Best Buy in about 42 seconds flat (a feat that had taken between six and eight hours in days of yore), it occurred to me that what Santa Claus really needs is a good marketing overhaul to help rejuvenate the Christmas spirit in these troubled times. Here are 10 steps I would take if my...
Posted by Steve Donaldson
in Opinions, on December 17, 2008 at 02:00 PM PDT
Underscore Marketing’s Media Director wishes for just 10 things to make our digital world a better place.
As we approach the end of 2008 and cast our thoughts forward to 2009, I’d like to offer up my wish list for the overweight, non-denominational man who (a) wears a single red outfit, (b) raises reindeer during the off-season, and...
Posted by Daniel Flamberg
in Opinions, on December 17, 2008 at 10:00 AM PDT
Don’t Panic. The earth will keep spinning on its axis and marketers of all stripes will need to communicate and persuade customers and prospects. Focus on the meat-and-potatoes issues in your business. Invest extra time and energy to find new ways to conceive, craft and transmit messages that better differentiate and more clearly communicate...
Posted by Adam Kleinberg
in Opinions, on December 13, 2008 at 01:00 AM PDT
A few months ago, Dave Smith from Mediasmith and I were talking and he told me I “had to” check out the iMedia Agency Summit coming up in Palm Springs. I went. It was the most valuable conference I’ve ever been to—made great connections, learned a lot, even had fun.
Here’s my top five takeaways from the Summit.
1. Optimism.
People were...
Posted by Daniel Flamberg
in Opinions, on December 10, 2008 at 11:00 PM PDT
Layoffs are a daily occurrence in this recession. Too many of my friends and colleagues have found themselves involuntarily benched. If thousands in each industry are on the street finding a new job requires a personal Zen that’s comprised of patience, routine, sustained confidence, steady action and considered...
Posted by Scott Shamberg
in Opinions, on December 09, 2008 at 05:00 PM PDT
Depending on who you believe, ad spending in 2009 will drop anywhere from 3% (GroupM) to 6.2% (Publicis). The internet, however, stands tall, with expectations hovering at an increase of 5% - strong growth in this market. Google "online spending," the returns are overwhelming.
The continued growth of online ad spending...
Posted by Jim Nichols
in Opinions, on December 09, 2008 at 01:00 AM PDT
I am not a gloom and doom person and frankly am weary of conventional wisdom overshoot in our industry. I mean, if growth rates fall below 50% per quarter people get all jittery. It’s gonna be alright, people. Take it from someone who’s been in advertising through three recessions and the dot bomb. And 37 rounds of layoffs in his...
Posted by Masha Geller
in Opinions, on December 05, 2008 at 03:30 PM PDT
As we all took a few days last week to spend some offline time with our families and friends, I could think of little more than Black Friday. Not because I like to shop. I generally avoid leaving the house on that day unless absolutely necessary, but this year I felt I had to go see for myself what we should expect for the rest of the holiday...
Posted by Mario Sgambelluri
in Opinions, on December 05, 2008 at 03:00 PM PDT
An economic slowdown is the time for reexamining costs and making some cuts, but it's no excuse to slash innovations or shelve big ideas.
I know your instincts are telling you, "now's the time to play it safe with my ad budget." But you've got to fight that. Here are some insights from around the net…
10 Worst Innovation...
Posted by Jim Nichols
in Opinions, on December 02, 2008 at 09:00 PM PDT
(This video has nothing to do with the post, but it's entertaining in a destructive sort of way.)
Behold my predictions for 2009. I firmly believe in all of them. But before you go out and buy stock based upon them, remember that I thought YouTube would be a flash in the pan. I bat about .700 as far as predictions go, but when I am wrong the...
Posted by Daniel Flamberg
in Opinions, on December 01, 2008 at 02:00 PM PDT
Inventors aren’t like you and me. They think about things that don’t exist; that aren’t there. They operate on a different frequency.
They iterate, incubate, massage, manipulate and relentlessly test ideas. They seek to fix things and fill voids that you and I aren’t conscious of. Some ideas are radical, some...
Posted by Jim Nichols
in Opinions, on November 24, 2008 at 09:00 PM PDT
9. Yes, we're transparent. But our network doesn't offer site lists. We offer opaque transparency.
8. Well, you know, we find the sample data preferable to the directly measured in terms of accurate site traffic counts.
7. What we want is something totally innovative that's guaranteed to work.
6. We want to pay the same next year as this,...
Posted by Daniel Flamberg
in Opinions, on November 24, 2008 at 05:00 PM PDT
Web 2.0 was about finding, developing and embracing interactive technologies to engage customers, prospects and other constituencies. Web 3.0, says Clark Kokich of Razorfish, is about integrating these cool new toys to work together to achieve business results.
While Michael Leis jokes about the nomenclature, Clark’s underlying...
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