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Posted by Omar Tawakol
in Targeting, on November 18, 2008 at 05:00 PM PDT
Online privacy experts have been advocating consumer privacy for as long as the birth of the Internet. The discussion is often driven by negative experiences such as the ubiquitous appearance of pop-ups ads, the rise of spyware and more recently, the threat of deep packet inspection.
While the method of “opting...
Posted by Omar Tawakol
in Targeting, on October 07, 2008 at 03:13 PM PDT
Online advertising changed over 5 years ago when the concept of behavioral targeting became practical: “Buy the audience, not the page where the ad shows up”. We learned that regardless of the context, if someone qualifies themselves as your target audience, then they should see your message. That was targeting...