Home›Blog› Media Planning & Buying
Posted by John Nardone
in Media Planning & Buying, on July 01, 2009 at 10:50 AM PDT
I chuckled at the recent article by research firm McPheters & Co. commissioned by Conde Nast, which found that relevant website content was a key factor in ad recall.
I didn’t laugh just because someone found it necessary to do a study to confirm that readers of a food magazine might find food ads relevant. Rather, I laughed...
Posted by Rich Cherecwich
in Media Planning & Buying, on June 22, 2009 at 03:56 PM PDT
We all know Crispin Porter + Bogusky's groundbreaking work for Burger King -- subservient chicken, Whopper Freakout, Whopper Sacrifice, etc. -- because the campaigns have generated a groundswell of consumer word-of-mouth while simultaneously nabbing every major award. To make a long story short, these campaigns have shown the creative...
Posted by John Nardone
in Media Planning & Buying, on June 17, 2009 at 02:00 PM PDT
One of the things I love most about working in online advertising is the pace. At various times since 1995 our industry has seen periods of rapidly accelerating change, and it seems once again to be evolving in the blink of an eye. Ad exchanges, audience based targeting and powerful new data sources are evolving so fast that what's new today seems...
Posted by Lori Luechtefeld
in Media Planning & Buying, on June 04, 2009 at 03:29 PM PDT
This little online video gem definitely falls into the "it's funny (and sad) because it's true" category. For a more straightforward look at the trials and tribulations inherent in industry negotiations, check out this recent iMedia article by Adam Broitman.
Posted by Zephrin Lasker
in Media Planning & Buying, on June 04, 2009 at 11:11 AM PDT
In the summer months the mind wanders to the beaches and the mountains. There’s nothing wrong with following its wanderings, and taking a well-deserved break in better climes.But the summer months are also an excellent time to lay the foundations of a strong marketing program that will pay dividends for the rest of the year. To look for...
Posted by Julia Casale-Amorim
in Media Planning & Buying, on June 03, 2009 at 01:14 PM PDT
A personally bothersome topic that I encounter surprisingly often is the notion that consumers largely ignore the banner advertisements that appear on the websites they visit. Really? Are we purporting that something that occupies a significant portion of a user’s screen or that is embedded within the content being consumed isn’t...
Posted by Lori Luechtefeld
in Media Planning & Buying, on June 01, 2009 at 02:58 PM PDT
The blind panic with which we greeted the current recession is slowly but steadily beginning to subside. Things are still tight, to be sure -- but for the most part, even the Chicken Littles among us have begun to acknowledge that this recession, like all others before it, will eventually end.
Such a realization, however, seems to come as little...
Posted by Matt Kapko
in Media Planning & Buying, on May 21, 2009 at 03:28 PM PDT
Jimmy Kimmel deserves a raise and a better time slot. ABC's late-night host took the gloves off at ABC's upfront presentation in New York earlier this week and delivered a "withering, blistering monologue that took direct aim at ABC, its potential advertisers and his NBC late-night rival, Jay Leno," The New York Times reports.
Kimmel didn't...
Posted by Daniel Flamberg
in Media Planning & Buying, on May 21, 2009 at 08:00 AM PDT
Google's
decision to quit radio after investing north of $100 million and 3 years of
effort reveals a great deal about the organization and its vulnerabilities.
Keep in mind that Google isn't half as benign as it wants you to believe. They
didn't become a colossus by being everyone's BFF.
In
this case they started out with a good strategic...
Posted by Adam Kleinberg
in Media Planning & Buying, on May 20, 2009 at 11:11 PM PDT
This week, I had the great pleasure of attending the iMedia Agency Summit in Austin, TX. Always a great event, this Summit held the dubious distinction of being the first ever to have two sessions of the infamous “One-Minute Match-Ups,” a frenetic hour-long session of speed dating between buys and sellers in the ad biz (Note to the...
Posted by Mario Sgambelluri
in Media Planning & Buying, on May 20, 2009 at 01:58 PM PDT
Traditionally, MacAfee (the antivirus people) have relied heavily on print, but their new campaign marks a "sharp shift in tactics" to online.(Ad Week) But they're not just buying a bunch of display ad inventory or launching a couple of full-page takeovers, they're releasing a series of video documentaries on security featuring victims of...
Posted by Jim Nichols
in Media Planning & Buying, on May 17, 2009 at 11:50 PM PDT
First, as an attendee of iMedia, I want to send a shout out to the many companies that make this excellent series of events possible throughout the year.But I want to thank you for more than that – because sponsor presentations are an excellent time for all of us to understand the tremendous amount of work being done EVERY DAY to make...
Posted by Lori Luechtefeld
in Media Planning & Buying, on May 13, 2009 at 01:31 PM PDT
Due in part to the current state of the economy, it seems that every day we're hearing new complaints and seeing new studies that decry the rising rates in click fraud. In fact, in response to the issue, the IAB recently unveiled its "Click Measurement Guidelines" in an effort to "provide the detailed definition of a 'click' and the...
Posted by Adam Broitman
in Media Planning & Buying, on May 07, 2009 at 04:56 PM PDT
Does the term "digital marketing" ultimately hurt the marketing industry at large?
Earlier today I watched a video in which BBDO CEO Andrew Robertson discussed the importance of digital marketing, and how he was attempting to ensure that everyone in the massive organization that he oversees is thinking about digital.
Robertson...
Page: 1 | 2 | 3 | 4 | 5 | 6 | Next