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Posted by Rob Rose
in Media Planning & Buying, on March 07, 2010 at 03:41 PM PDT
Come on… You know you’ve tried it… Or, you want to… Yeah? If you haven’t – well let’s just say you should probably do it without the kids around. Let’s just say that the likelihood of a quick lesson in male anatomy is pretty high.
If you don’t know what I’m...
Posted by Mark Papia
in Media Planning & Buying, on March 07, 2010 at 12:14 PM PDT
Last month when I blogged I was inspired to connect the transformative powers of Pink at the Grammy Awards to the transformation happening in the living room between the laptop and the TV. I’d like to revisit that general neighborhood. This time my guest for all you digital marketers is Beyonce. To paraphrase the princess: “I need to...
Posted by Zephrin Lasker
in Media Planning & Buying, on February 18, 2010 at 04:45 PM PDT
A quick perusal of the advertising trades over the last six months shows the emergence of a new cocktail: a shot of heady new technologies like social marketing with a splash of old favorites like email and CRM. This is an encouraging development.
It shows that the industry is willing to embrace all that is new and exciting, without...
Posted by Jay Friedman
in Media Planning & Buying, on February 08, 2010 at 11:05 AM PDT
A couple industry colleagues of mine have mentioned WIMI to me, the Wharton Interactive Media Initiative. WIMI's boiled-down (self-stated) goal is to better understand the effects of interactive media and to help monetize the interactive industry. This sounds to me like a theoretically great but realistically impossible objective....
Posted by Mark Papia
in Media Planning & Buying, on February 06, 2010 at 11:52 AM PDT
Now that The New York Times has officially put a time and price on its internet access policy, the issue for digital sales and marketing people becomes one of value. In fact, I’ve already had these discussions with our brand and agency partners. On one side of the value debate, paying customers are considered to be more valuable than...
Posted by Daniel Flamberg
in Media Planning & Buying, on February 01, 2010 at 05:00 AM PDT
In a world of continuous, always-on media consumption and
endless media hype, most marketers think they know what consumers like, what
consumers use most and how often consumers are engaged with different media
channels. Yet every-so-often new data challenges our assumptions.
That’s case with L.E.K.
Consulting’s 2009 Media...
Posted by Peter Platt
in Media Planning & Buying, on January 15, 2010 at 02:12 PM PDT
Ever since the first banner ad appeared and asked the question "Have you ever clicked your mouse right here?" (AT&T ad on HotWired in 1994), agencies and marketers have tracked and talked about the click...but is that really a valuable measurement?
Now, before I raise too many hackles, I do believe that clicks are an important metric,...
Posted by Jay Friedman
in Media Planning & Buying, on December 17, 2009 at 12:04 PM PDT
I'm an eMarketer fan. They produce so many charts that give authority to my presentations. Last week they put out their predictions for OLA in 2010. Some are on point, others not so much. Let's take a look. eM: "More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams...
Posted by Daniel Flamberg
in Media Planning & Buying, on December 14, 2009 at 12:00 PM PDT
"Why do they buy?" is the most enduring question in business. And
although its frequently studied there is no definitive answer. So we can never
get our fill of insights, ideas and tactics.
The latest effort, called the BuyerSphere Project, comes from Gord Hotchkiss, President of
Enquiro and begins like most
others by encouraging sellers...
Posted by David Shor
in Media Planning & Buying, on December 07, 2009 at 08:29 AM PDT
There were quite a few exciting enhancements vendors we're all familiar with rolled out yesterday--Tremor Media describing its six ad formats (innovative!) and Brightroll describing their plans for 2010 (larger aggregation than Hulu volume predicted). DoubleClick brought us up to speed on some new developments at Google Ad Planner, DFA Analytics...
Posted by David Shor
in Media Planning & Buying, on December 06, 2009 at 08:32 AM PDT
For those of us who didn't remember the California->Arizona time change and arrived to the opening reception during desert (doh!), it was catch-up time afterward at the bar with the terrific iMedia team as well as Kendall Allen, Peter Platt, Kevin Ryan and a few others sampling Ridge '07 Zin. John Durham stopped by toward the end.On everyone's...
Posted by Rob Rose
in Media Planning & Buying, on December 05, 2009 at 06:00 PM PDT
There's a great Babe Ruth story that's been told a hundred different ways - but it goes something like this: A group of sports writers are on a train headed for Spring training for the Yankees. To pass the time, they're playing cards. Suddenly, Babe Ruth - a notorious womanizer (and nude in most of the versions) comes bursting...
Posted by Sean O'Neal
in Media Planning & Buying, on November 23, 2009 at 10:15 AM PDT
Last week, in the heart of New York City, I participated on a panel with several distinguished digital marketing experts weighing in on the biggest trends of 2009 while contemplating what the future may hold for the online marketing landscape. This was the third annual Digital Evolution panel presented by 212, New York’s...
Posted by Daisy Whitney
in Media Planning & Buying, on November 19, 2009 at 02:22 PM PDT
If you're going to produce a conference that runs on SuperBowl Sunday, you better have a good SuperBowl party.
Check. (We have a terrific SuperBowl party planned at the iMedia Brand Summit that runs February 7 to 10 in Las Vegas.)
And if that conference is about advertising and media, you should definitely be reviewing the ads too.
Big...
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